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Jul 31, 2023 · Marketing Your SaaS Brand: What You Need to Know. Let’s start with this: What is SaaS marketing? It’s a form of marketing that focuses on generating sales leads specifically for cloud-based software solutions. But, to understand SaaS marketing, it’s probably best to know first what SaaS actually is.
SaaS marketing is a type of marketing that's designed to promote software-as-a-service products. Any kind of SaaS business including subscription-based service, web-based software, and hosted software application can benefit from this marketing strategy.
- Organic Search / SEO. SEO stands for search engine optimization. In essence, the spirit of SEO is to create content tailored to people’s search terms. You also have to optimize your pages and website for SEO to get organic traffic from Google and other search engines.
- Content Marketing. On average, customers engage with 11.4 pieces of content before converting. And 70% of customers prefer getting to know a company via articles over ads.
- Email Marketing. It’s cheaper to communicate with and build relationships with people who are already interested in your product than converting strangers.
- Social Media. Through a varied approach of organic posts and paid ads, many SaaS companies are seeing success through marketing on social media platforms.
May 22, 2020 · What is SaaS marketing? Why is SaaS marketing different? What are the key SaaS marketing metrics? Total site sessions. Leads generated. Customers generated. Churn. What are the best SaaS marketing strategies? 1. Embrace & understand content. 2. Integrate SEO. 3. Product Led Growth. 4. User Led Growth. How to be good at SaaS marketing?
Mar 24, 2023 · promotions. product/service updates. new feature introductions. surveys. The benefit of using email to market a SaaS business is that you can segment your subscribers based on criteria like their preferences, demographics, and user behavior to target tailored content they’ll enjoy.
Jan 30, 2020 · SaaS marketing (Software as a service) is a specific type of marketing that focuses on building awareness, generating leads and acquiring and retaining customers for a SaaS product. Below’s a quick rundown of what defines SaaS marketing versus other industries. SaaS marketing is all about long-term customers
Jul 25, 2023 · SaaS marketing is the means through which you bring a product to market, build awareness, drive signups, and grow recurring revenue. Having a clear SaaS marketing plan is essential to landing new users, keeping the customers you already have, and increasing their lifetime value over time.
