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Apr 30, 2024 · Instagram is a visual platform with a heavy focus on photo and video. Brands and businesses can use Instagram features to creatively promote their products/services. It even allows creators to set up dedicated accounts with useful tools to market their content. Some features include: Carousel posts
- Use a business account. Just in case you skipped over the section above and plan to dive into the rest of the Instagram marketing tips while using a personal account, here’s why you should reconsider.
- Clearly define your goals. All social platforms are tools. But you can’t use those tools effectively unless you know what it is you’re trying to build.
- Know your audience. A little preliminary research can help you figure out who you can best reach when you’re thinking about how to market on Instagram.
- Optimize your profile. In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account.
User-generated content (UGC) is content featuring your brand or product that your customers, users, and followers post on their networks. UGC is a fantastic example of word-of-mouth marketing and helps drive brand awareness and conversions.
Oct 24, 2016 · 1. Lowes does a smart job of promoting its products on Instagram: The company connects with users by showing people real-world applications for the products it sells. 2. Starbucks. To promote...
- Start with a goal. There’s no doubt that Instagram is a powerful tool for small businesses. To get the most out of your Instagram marketing, there needs to be a clear goal in place for what you want to achieve on the platform.
- Set up the basics of your profile. A few basic elements of an Instagram business profile are a profile picture, business name, and business category.
- Optimize your bio. Your Instagram bio is the first thing people see when they visit your profile — think of it like the homepage of your website. If you only have a few seconds to capture a visitor’s attention, what are the main elements or pieces of information you want them to take away?
- Be intentional with your bio link. If one of your Instagram marketing goals is to drive more traffic to your small business’ website, then spend a little extra time optimizing the link section of your bio.
Jul 26, 2017 · Sarcastic? What are you trying to say and to whom are you trying to say it? Engage your users. We know that Instagram is a bit self-involved, so use that to your advantage! Users love to see...
Apr 4, 2024 · Posting Strategy. Hashtag Use. Global Trends. And more! Get Your Free Report. Learn more. Why use influencer marketing on Instagram? The power of influencer marketing comes down to one word: trust. People want to hear advice recommendations from friends, family, and people they admire — not brands.
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