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  2. Oct 24, 2016 · From GE to Taco Bell, these 25 brands have Instagram strategies worth replicating.

    • Use a business account. Just in case you skipped over the section above and plan to dive into the rest of the Instagram marketing tips while using a personal account, here’s why you should reconsider.
    • Clearly define your goals. All social platforms are tools. But you can’t use those tools effectively unless you know what it is you’re trying to build.
    • Know your audience. A little preliminary research can help you figure out who you can best reach when you’re thinking about how to market on Instagram.
    • Optimize your profile. In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account.
  3. At a time when visual content is critical for any brand to execute on a successful marketing strategy, Instagram presents a unique opportunity to position your brand creatively and showcase...

    • Defining your Instagram marketing goals and purpose on the platform. This might seem like a no-brainer, you need to be able to answer exactly why you want to be on Instagram in the first place.
    • Optimizing your Instagram profile for engagement. Here’s some good news: in terms of setting up your profile, Instagram is relatively straightforward.
    • Creating content for Instagram that your customers will love. Now let’s get into the nitty-gritty of your Instagram strategy. That is, creating content.
    • Publishing your content to Instagram to maximize engagement. Let’s say you have your content ready to publish. Now what? Good question! Simply posting at random isn’t going to do you any good.
  4. Nov 16, 2020 · 1. Create Recurring Content Series. First thing’s first: Take the pressure off. If you’re struggling to decide what to post on Instagram every day, create recurring content series and themes that you can fall back on. For example, on Shopify's Instagram account, they often share inspirational messages in this format:

    • what kind of brands use instagram to promote their products based1
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  5. Apr 26, 2017 · Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales. Take the assessment. Showcase your brand & wow your fans with tips from these stunning examples of businesses using Instagram.

  6. Instagram can also help you grow your brand awareness and introduce new products. Every month, 130 million Instagram users engage with shopping content. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.

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