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Aug 24, 2020 · Digital Marketing. Learn from the best brands on Instagram. Our guide provides strategic takeaways to elevate your Instagram presence in 2024.
- Tentsile. For those of you interested in being suspended between the trees, Tentsile is an adventurous brand to follow. One thing, you’ll notice about a majority of their posts is that they are user generated.
- Nike. Nike is an inspiring brand for aspiring and professional athletes. You won’t find their Instagram a stream of athletic sneakers, but highlighting record breaking sports highlights, influential sports moments, and inspiring athletes to keep doing what they love.
- Magnolia. As the company behind the TV show Fixer Upper, Magnolia has developed a well-known, aspirational brand around their market, silos, home remodeling and design, and their bakery.
- Panera Bread. I love all of the imagery Panera Bread uses to connect and engage their Instagram audience. While most of the photos are of products you can purchase from them.
- Use a business account. Just in case you skipped over the section above and plan to dive into the rest of the Instagram marketing tips while using a personal account, here’s why you should reconsider.
- Clearly define your goals. All social platforms are tools. But you can’t use those tools effectively unless you know what it is you’re trying to build.
- Know your audience. A little preliminary research can help you figure out who you can best reach when you’re thinking about how to market on Instagram.
- Optimize your profile. In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account.
- Lowes
- Starbucks
- Ben & Jerry's
- Sephora
- Intel
- Taco Bell
- American Express
- Warby Parker
- Ikea
- Sharpie
Lowes does a smart job of promoting its products on Instagram: The company connects with users by showing people real-world applications for the products it sells.
To promote its brand and connect with customers on Instagram, Starbucksregularly brings in images of followers and makes them part of its brand story. In this way, Starbucks follows the advice of Ann Handley: "Good content isn't about good storytelling. It's about telling a true story well." -- Ann Handley, MarketingProfs
Ben & Jerry'shas some serious personality when it comes to flavors and brand positioning, and the company lets that personality shine in its Instagram posts.
Sephorais a cosmetics and beauty supply store with locations throughout the country. Its Instagram features a clever use of white space to really emphasize color so the eyes of its followers are drawn to the products. Related: How to Make Your Instagram Account Impressive
Intelhas built essential technology for decades, and its Instagram is peppered with images and videos that show the people behind the scenes of this tech giant giving followers and customers an inside look at the brand.
The fast food chain has no hesitation in using Instagramto promote new products. It mixes color, fun and style to make its posts look more like a magazine shoot than a generic product promotion.
The American ExpressInstagram is loaded with tourism images featuring its cards being held aloft, a creative way to engage followers by triggering wanderlust.
Warby Parkersells prescription eyewear via the web. Rather than hire models, the company regularly features passionate and loyal employees in its Instagram.
Ikeais a global store featuring home goods and furniture. It replicates the in-store experience by showing off how followers might use its furnishings in their own homes.
Sharpiemanufactures markers and writing instruments used around the world. The company's Instagram creatively ties pop culture in with the use of its products to connect to younger generations and new followers.
Apr 30, 2024 · Summary. Instagram marketing starts with defining your goals and target audience. Establish what you want to achieve with Instagram (brand awareness, sales, etc.) and identify who you want to reach (potential customers).
At a time when visual content is critical for any brand to execute on a successful marketing strategy, Instagram presents a unique opportunity to position your brand creatively and showcase...
Feb 26, 2024 · Jack Shepherd. Co-Founder & Marketing Director. Updated on 26 Feb 2024. Do you wonder how brands build engaged communities online that convert into sales? Around 1.4 billion people use Instagram, being the fourth most popular social media platform on the planet.
