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  1. Oct 24, 2016 · Lowes does a smart job of promoting its products on Instagram: The company connects with users by showing people real-world applications for the products it sells. 2. Starbucks. To promote its...

    • Tentsile. For those of you interested in being suspended between the trees, Tentsile is an adventurous brand to follow. One thing, you’ll notice about a majority of their posts is that they are user generated.
    • Nike. Nike is an inspiring brand for aspiring and professional athletes. You won’t find their Instagram a stream of athletic sneakers, but highlighting record breaking sports highlights, influential sports moments, and inspiring athletes to keep doing what they love.
    • Magnolia. As the company behind the TV show Fixer Upper, Magnolia has developed a well-known, aspirational brand around their market, silos, home remodeling and design, and their bakery.
    • Panera Bread. I love all of the imagery Panera Bread uses to connect and engage their Instagram audience. While most of the photos are of products you can purchase from them.
  2. Nov 16, 2020 · 1. Create Recurring Content Series. First thing’s first: Take the pressure off. If you’re struggling to decide what to post on Instagram every day, create recurring content series and themes that you can fall back on. For example, on Shopify's Instagram account, they often share inspirational messages in this format:

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  3. At a time when visual content is critical for any brand to execute on a successful marketing strategy, Instagram presents a unique opportunity to position your brand creatively and showcase...

  4. Jan 10, 2024 · By creating a free business account on Instagram, brands can promote themselves via photo and video posts, Stories, Reels, an integrated shopping tab, and other features.

  5. The Top-Performing Brands on Instagram. While social marketers strive to navigate this ever-evolving landscape, exploring the tactics employed by top-performing brands can be a great source of insight and inspiration.

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  7. Nov 25, 2022 · Sam Lauron. Published: November 25, 2022. Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses.