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Sep 21, 2023 · Updated: Sep 28, 2023. Effective film trailers require a deep understanding of the target audience, and a creative and innovative design. Master the art, psychology and strategy behind unforgettable film trailers that hook audiences and drive box office success.
Oct 12, 2023 · To excel in making a movie trailer, you need a rhythm that keeps your audience engaged and wanting more. Create a story within your trailer, one that builds tension and anticipation. Begin with an attention-grabbing opening, progress through peaks of excitement, and end with a satisfying resolution or cliffhanger.
- Organize your trailer using three-act structure. Great trailers tell a riveting story that gets the audience emotionally invested—and one of the best ways to achieve this is to use a three-act story structure.
- Show the most unforgettable scenes. A good trailer shows off the most visually dazzling and emotionally captivating scenes without spoiling major plot points.
- Use voice-over or text to help tell the story. Since movie trailers are so truncated compared to the complete film, voice-over and on-screen text can be beneficial tools for explaining necessary exposition.
- Choose music that sets the tone. The most effective trailers are elevated through the use of well-chosen music. For example, you might choose a suspenseful score for a thriller or a lighthearted pop song for a romantic comedy.
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- Joel Lee
- It Has a Badass Revelation. The Avengers: Endgame movie trailer is a masterclass in hype. It has the introspective music that builds to an epic crescendo.
- It Teases the Main Attraction. I really like the movie trailer for A Quiet Place because it expertly highlights the main attraction of the film—sound-sensitive monsters—without ever showing them on screen.
- It Sets Up the Premise, Then Stops! The worst thing a movie trailer can do is give away all of its plot points. If you know what all three acts of the movie are going to be, it deflates a lot of the anticipation.
- It Raises Intriguing Questions. The movie trailer for Alien is one of the best trailers ever made for a horror movie, precisely because it does one thing: it makes you ask question after question, without ever giving you an answer.
Ready to make a trailer for your next movie? It is important to realize what makes some movie trailers epic while others tend to underwhelm. Here are the top 5 attributes of a successful movie trailer.
Jan 13, 2020 · How to make a movie trailer that builds interest in your film, video, or proof of concept. Includes proven movie trailer examples to structure your edits.
May 14, 2014 · Videography. How to create the perfect trailer: 10 pro tips. Features. By Creative Bloq Staff. published 14 May 2014. Whether your budget is big or small, moviemaker Craig Spenceley explains how to lure an audience with a killer trailer.
