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  2. How conversation-based pricing works. Businesses using our platform are charged per 24-hour conversation, with different rates by conversation category. There are four conversation categories on the WhatsApp Business Platform: marketing, utility, authentication, and service. Businesses can initiate a marketing, utility or authentication ...

  3. This document explains how conversation-based pricing works on the WhatsApp Business Platform. We charge per conversation, not per individual message. Conversations are 24-hour message threads between you and your customers.

  4. How much does the WhatsApp Business Platform cost? (+table) How to quickly and easily get started with WhatsApp Business. 1. Free WhatsApp Business App. The WhatsApp Business App was developed for small businesses with up to five employees.

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  5. The WhatsApp Business app is free to download and uses a cellular connection or Wi-Fi exactly like the WhatsApp personal app. The WhatsApp Business Platform is available on a per-conversation basis. Ads That Click to WhatsApp is priced based on cost per 1000 impressions or CPM within Ads Manager.

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