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Jul 31, 2023 · In 1939, the first broadcast TV program aired, and the first licensed TV commercial hit airwaves in 1941. The very first TV commercial. Bulova, an American watch manufacturer founded in 1875, paid for the first advertisement aired on television.
The first official paid television advertisement came out in the United States on July 1, 1941, at 2:30 p.m., over New York station WNBT (subsequently WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.
In 1946, 8,000 US homes owned TV sets, and by 1960 that number increased to 45.7 million—so began the Golden Age of TV advertising. Brands started to push the boundaries of commercial marketing and tried out jingles, storytelling tactics, celebrity endorsements, infomercials, and comedic relief.
May 24, 2023 · 1941-1955: TV Advertising Is Born. In June of 1941, the FCC lifted its ban on TV advertising, and commercials hit the airwaves one month later. The ad for Bulova watches above became the first commercial on television — or at least the first legal one. Any TV advertising tests that aired before weren’t compensated due to regulations.
The first TV ad ran on July 1st, 1941, before a game between the then-Brooklyn Dodgers and the Philadelphia Phillies. It was short, it was simple, and it cost $9. And it started an incredible shakeup in advertising. At first, single companies sponsored entire shows, with the broadcast announcing the sponsor before and after.
- Daniel Southwell
Jul 11, 2019 · Television advertising started simply in the early 1940s, with the United States Federal Communications Commission (FCC) issuing commercial licenses to 10 US stations. Then, as TV technology evolved—with color pictures, more channels, and increased distribution—the industry quickly grew into a moneymaking behemoth.
Jun 24, 2020 · World’s first TV advertisement broadcast in 1941. The first official, paid television advertisement was shown in the US on July 1, 1941, over New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. It was for Bulova watches, for which the company paid anywhere from $4 to $9 according to various reports.
