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Although this style originated from Europe in the early 1980s, it began to gain popularity as Japan was at a time where the economy was at its best. During this time period, this style was mostly worn by female college students and office ladies, and the word "gal" was used to referred to women of the younger generation.
Nov 16, 2023 · Like the majority of other fashion subcultures, the gyaru style originated in the streets of Harajuku and Shibuya during the Heisei period, a time when traditional ideals were being questioned.
- Jane Pipkin
Nov 22, 2022 · Gyaru is a Japanese fashion subculture, derived from the English word ‘Gal.’. This fashion was originally created in the 1970’s as a retaliation against Japan’s harsh beauty standards for teenage girls, and it reached its peak in the late 90’s and the early 2000’s, but what is the lifestyle of these ‘Gals,’ and...
Jan 11, 2024 · Gyaru, derived from the English word "gal," represents a unique and eclectic fashion subculture that defies traditional norms and embraces individuality. In this blog post, we'll delve into the fascinating world of Japanese Gyaru style, exploring its origins, key elements, and its impact on contemporary fashion.
- Barbara Vega
HISTORY. Kogyaru girls make stylishtic adjustments to their own uniforms as a form of rebellion. “The gyaru totally came out of nowhere” – Yasumasa Yonehara, one of the first to discover the fashion subculture gyaru, in an interview with W. David Marx.
Gyaru is not just a fashion style, but a subculture* which originated in Shibuya (a district in Tokyo) in the ’90s as a rebellion against the stereotypical beauty standard of having pale skin and dark hair.
May 10, 2024 · While its exact origins are hard to pinpoint, the Japanese concept of “gyaru” came fully into its own in the 1990s. In many ways, the subculture is a form of feminine rebellion. Taking a stand against Japanese beauty standards at the time, wealthy teenage schoolgirls put one finger up to the pale, demure ideals they were expected to meet.
