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- The Every Mom. Followers: 294k. Modern-day moms face a unique set of challenges from raising children in a digital-first world to navigating relationships with in-laws and extended family during a pandemic.
- Bolden USA. Followers: 32.1k. Instagram is all about visuals. This means that within minutes of being on Instagram, a user can be bombarded with images.
- The Broke Black Girl. Followers: 174k. Personal finance is like exercise. You need motivation, the right tools, discipline, and a goal to achieve to see real success.
- Teleport Watches. Followers: 9.1k. Have you ever wondered where former President Barack Obama buys his watches? One of the brands he sports is Teleport Watches.
- Lowes
- Starbucks
- Ben & Jerry's
- Sephora
- Intel
- Taco Bell
- American Express
- Warby Parker
- Ikea
- Sharpie
Lowes does a smart job of promoting its products on Instagram: The company connects with users by showing people real-world applications for the products it sells.
To promote its brand and connect with customers on Instagram, Starbucksregularly brings in images of followers and makes them part of its brand story. In this way, Starbucks follows the advice of Ann Handley: "Good content isn't about good storytelling. It's about telling a true story well." -- Ann Handley, MarketingProfs
Ben & Jerry'shas some serious personality when it comes to flavors and brand positioning, and the company lets that personality shine in its Instagram posts.
Sephorais a cosmetics and beauty supply store with locations throughout the country. Its Instagram features a clever use of white space to really emphasize color so the eyes of its followers are drawn to the products. Related: How to Make Your Instagram Account Impressive
Intelhas built essential technology for decades, and its Instagram is peppered with images and videos that show the people behind the scenes of this tech giant giving followers and customers an inside look at the brand.
The fast food chain has no hesitation in using Instagramto promote new products. It mixes color, fun and style to make its posts look more like a magazine shoot than a generic product promotion.
The American ExpressInstagram is loaded with tourism images featuring its cards being held aloft, a creative way to engage followers by triggering wanderlust.
Warby Parkersells prescription eyewear via the web. Rather than hire models, the company regularly features passionate and loyal employees in its Instagram.
Ikeais a global store featuring home goods and furniture. It replicates the in-store experience by showing off how followers might use its furnishings in their own homes.
Sharpiemanufactures markers and writing instruments used around the world. The company's Instagram creatively ties pop culture in with the use of its products to connect to younger generations and new followers.
- Tentsile. For those of you interested in being suspended between the trees, Tentsile is an adventurous brand to follow. One thing, you’ll notice about a majority of their posts is that they are user generated.
- Nike. Nike is an inspiring brand for aspiring and professional athletes. You won’t find their Instagram a stream of athletic sneakers, but highlighting record breaking sports highlights, influential sports moments, and inspiring athletes to keep doing what they love.
- Magnolia. As the company behind the TV show Fixer Upper, Magnolia has developed a well-known, aspirational brand around their market, silos, home remodeling and design, and their bakery.
- Panera Bread. I love all of the imagery Panera Bread uses to connect and engage their Instagram audience. While most of the photos are of products you can purchase from them.
Aug 24, 2020 · Shopify. Shopify is an e-commerce platform that allows anyone to start an online store, manage, and market it. They are among the top B2B brands on Instagram especially after 2020 and the extreme rise of eCommerce adoption across the globe. They’ve managed to craft a beautifully minimal but still colorful and inviting.
May 18, 2021 · Find out in this post, where 40 users share their favorite brands on Instagram along with an explanation why they find them so engaging. DisneyPlus – Sharing Bonus Content. National Geographic – Visually Stunning. Megalicious Cookie – Using FOMO. Slimjim – Engaging with Memes. Amazing Ribs – Sharing Ideas.
Nov 28, 2023 · Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. As the most-used social media platform for people ages 16-34, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators. Instagram marketing strategies include: Organic content. Photo, video, or ...
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May 12, 2024 · Their pinned posts are the only product shots as well, which keeps the focus on their consumers using the product as opposed to cluttering the feed with a bunch of sales-y posts which makes it a great Instagram marketing example. 15. Uber. Uber is another company that uses UGC in their Instagram profile.
