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Jun 24, 2021 · The next social media campaign example captures a company core value. Starbucks: #WhatsYourName. Starbucks’ #WhatsYourName UK campaign was inspired by transgender customers who were sharing stories about trying their names out at the coffee chain. The video spot features James who is repeatedly deadnamed in various situations.
Stacey McLachlan November 23, 2022. 7 inspirational social media campaigns. Cheetos’ Snap to Steal Snapchat campaign. Aldi’s #FreeCuthbert Twitter campaign. The UN’s Empower Moves TikTok campaign. Smirnoff’s Social Ingredients Instagram campaign. Fi’s ‘Chief Broke Officer’ campaign. HBO Max’s #BadaBinge campaign.
Nov 18, 2023 · Getting feedback from customers. Increasing website traffic. Boosting brand reputation and awareness. Improving overall brand engagement. Building your email marketing list. Driving direct sales.
- Cadbury’s Worldwide Hide. The first one of our social media marketing examples list is Cadbury, a British multinational confectionery company that had a brilliant idea of bringing people together during Covid restrictions back in 2021.
- Zoom’s Virtual Background Competition. The next social media campaign from our list comes from Zoom—a platform we are all familiar with by now. In a time when video meetings have become a standard, Zoom found social media success.
- Dove #ShowUs Campaign. We can’t talk about great social media campaigns without mentioning Dove. The brand partnered with Girlgaze (a diverse community of non-binary and female-identifying creatives) and Getty Images (one of the largest online providers of royalty-free images) to create the #ShowUs campaign — an initiative designed to promote body positivity and an inclusive vision of beauty.
- Getty Museum: #GettyMuseumChallenge. Do you want to create effective social marketing campaigns with no budget? Well, let us show you how the next brand on our list managed to do the impossible.
- Apple – #ShotOniPhone. Apple, through innovative design and simplicity, makes it easier for ordinary people to do extraordinary things. And the #ShotOniPhone campaign is a brilliant example of how the company captures this brand value through effective social media marketing.
- Spotify – Spotify Wrapped. I’ve written about this campaign more times than I can count at this stage, and I regret nothing. Every year, Spotify uses data to provide each and every customer with an overview of their listening habits for that year.
- Always – Like A Girl. What does it mean to do something “like a girl”? This was the question posed and answered by Always with its 2014 campaign. This ad kicked off with a video that tackled the things society does to damage young girls’ confidence.
- Purina x Buzzfeed – Dear Kitten. 10 years on and this campaign still has all those warm, fuzzy feels. This video series was created when the love of cat content was at an all-time high.
Mar 1, 2024 · Start free trial. Successful social media campaigns are an effective marketing tactic. They can spark engagement, inspire conversation, build community, and drive sales. The ones that break through the noise can be those that announce launches, celebrate milestones, or mark a calendar event.
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Aug 22, 2023 · By diving into these real-world examples, you’ll gain valuable insights and learn from the triumphs of industry powerhouses in the ever-changing realm of social media marketing. Let’s get inspired! Table of Contents. 1 Nike’s #Justdoit Campaign. 2 Coca-Cola’s “Share a Coke” Campaign. 2.1 Personalized Product Packaging.
