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  1. Stacy Jo Dixon , May 22, 2024. Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users ...

    • 2023, An Estimated 4.9 Billion People Use Social Media Across The World
    • Social Media App Market in 2022 Was Valued at $49.09 Billion
    • Facebook Is The Most Visited Social Media Site in America
    • Ple in The U.S. Have An Average of 7.1 Social Media Accounts

    The number of social media users worldwide has swelled to a record 4.9 billion people globally. What’s more, this number is expected to jump to approximately 5.85 billion users by 2027. These aren’t users tied to a single platform, either: The average user now spreads their digital footprint across a staggering six to seven platforms every month—hi...

    This number isn’t expected to stay stagnant, though, with forecasts predicting a compound annual growth rate (CAGR) of 26.2% from 2023 to 2030.The driving force? The increasing global adoption of 5G technology. Social media platforms will need to continuously evolve to meet the demands of this blistering rate of growth, which means marketers will n...

    The numbers back this up: Facebook commands 53% of all social media site visits in the United States.It’s a supremacy that remains unchallenged to date. Other platforms, despite their individual strengths and popularity, continue to find themselves in Facebook’s shadow across desktop, mobile and tablet devices. This means Facebook remains essential...

    Remember how social media users check in on six to seven social media platforms per month? Turns out, on a global perspective, the average individual boasts 8.4 social media accounts.Americans aren’t far behind, with 7.1 accounts—in between the high of 11.5 accounts in India and Japan’s more modest 3.8. These stats illustrate the broad and complex ...

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  3. Jul 8, 2019 · Snapchat also reports 109 million daily active users (a downward trend). Of those daily active users, 77 million are from the United States. 60% of these snapchat users are aged between 18 and 34 years. Snapchat is competing closely with its rival, Facebook, by reporting more than 10 billion video views daily.

  4. Social media as a marketing tool. The United States is the leading worldwide market for social media advertising, with a total expenditure of 72.3 billion US dollars in 2023 followed by China and ...

    • General Social Media Statistics. To give you an overview, here are the latest findings of We Are Social and Hootsuite as shared in their Digital 2023: Global Overview Report about the general state of social media
    • 13 Facebook Statistics 1. According to data shared by Statista, Facebook had 2.037 billion daily active users as of Q1 2023. In other words, these users visit Facebook (or one of its other core products) at least once a day.
    • 9 Twitter Statistics 1. According to data shared by Oberlo, as of Q2 2023, Twitter boasted 353.9 million monetizable daily active users. It’s up by 30 million users in a year.
    • 22 YouTube Statistics 1. India has the biggest YouTube audience size. As of January 2023, there were 467 million subscribers, followed by the United States with 246 million and Brazil with 142 million.
  5. Sep 18, 2019 · There may be some discrepancies between the number of ‘active users’ and the number of people since one person could, in theory, maintain multiple accounts. In practice, these discrepancies are likely small because most social media platforms, including Facebook, have policies and checks to avoid multiple accounts per person.

  6. Feb 21, 2024 · 4.95 billion people use social media worldwide, according to platform reports on the current number of active users. 80.8% of the world’s population is active on social media when looking at eligible audiences aged 18+ years. Out of 8.06 billion people in the world, 61.4% of the population use social networks, regardless of age or internet ...