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Jan 4, 2023 · Why tracking Instagram Insights matters If you’re here, you’re likely already using Instagram for your business. As the social media network gets more and more saturated with users, brands, and content creators, if you want to keep growing organically, you’ll need to pay close attention to analytics.
- Does Instagram Penalize Business accounts?
- Does An Instagram Business Account Hurt Reach and Engagement?
- Should You Create A Separate Instagram Account For Your Business?
- Do Instagram Business Accounts Get More Followers?
- What Time Is Best to Post on Instagram as A Business?
- What Content Does The Instagram Algorithm prioritize?
- What If You Are An Influencer? Should You Have A Personal account?
- How Can I Help Potential Followers Find My Instagram Business account?
No. Instagram does not penalize business accounts. Instagram says there’s no difference in the feed presence of business and personal accounts, meaning having one or the other does not affect reach.
No. A business account won’t hurt your reach and engagement. On the contrary, a business account can provide valuable data to inform your Instagram marketing strategy and ultimately result in more growth and engagement.
Yes. Creating a dedicated professional Instagram account is a good idea. It gives your customers a designated place on social media to reach and interact with your business. It lets you focus on promoting your business instead of mixing business content with personal content. It also helps you appear professional and reinforces your brand.
Follower counts depend on many factors, including your reach, brand awareness and marketing efforts. Your account type will not determine your follower count.
The best posting time depends on your business and your followers’ time zones. Use Instagram Insights to see what time of day your posts get the most engagement and try to post around that time.
In 2023, Instagram updated its algorithm, giving more priority to: 1. Photos:In previous versions, video content was given a higher ranking. However, now photos are equal to videos. 2. New content:It’s more crucial than ever to create new original content consistently. Reposts and shares are ranked lower. 3. Conversation starters:Spark conversation...
If your goal is to earn money through your Instagram following, you’ll benefit from having another Instagram account type called a creator account. Creator accounts are made specifically for influencers.
One nice professional account feature is the ability to choose a category. Instagram lists over 1,500 business categories. When you initially set up your business account, you will be prompted to choose a category. Once you choose it, the category will be displayed in your Instagram bio and help you appear when users search for that category or the...
Insights are free and available only for business or creator accounts. You can view these Insights from your profile in the Instagram app: Recent highlights. Insights overview, which includes Accounts reached, Accounts engaged and Total followers. Content you shared.
- Hootsuite. Key benefits: Performance data from Instagram and all other major social networks in one place with easy-to-understand reports. Skill level: Beginner to intermediate.
- Instagram Insights. Key benefits: Free for all Instagram business accounts, available directly in the Instagram mobile app. Skill level: Beginner. Best for: Grabbing high-level insights on the go.
- Later. Key benefits: Simple and user-friendly solutions for basic performance tracking. Skill level: Beginner to intermediate. Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses.
- Buffer. Key benefits: Simple solutions for basic Instagram performance tracking, free plan. Skill level: Beginner to intermediate. Best for: Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses, agencies.
- Amanda Zantal-Wiener
- Open the hamburger menu and click Insights. To view insights into your overall Instagram account, start by visiting your profile. Then, at the top, click the hamburger icon and select "Insights" from the menu.
- Measure reach. Click the Accounts Reached section. Reach reflects the number of unique users that have seen any of your Instagram posts. Within this category, you'll see insights for
- Track profile visits and followers. On the Accounts Reached page under Account Activity, you'll be able to see "Profile Visits." Profile visits reflects the number of times your profile has been viewed.
- Determine website clicks. "Website Taps" can also be found under the Account Activity section. This insight reflects the number of times any links you've included in your business profile have been clicked.
Insights are free and available only for business or creator accounts. You can view these Insights from your profile in the Instagram app: Recent highlights. Insights overview, which includes Accounts reached, Accounts engaged and Total followers. Content you shared.
Use Insights to view Instagram account and content performance. Using Insights to track your Instagram account performance Businesses have different goals on Instagram, such as finding new customers, building engagement and increasing sales.
