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Check out these 12 reasons why Instagram is becoming an increasingly important business platform and how your company can benefit from using the social media site. 1. More people are using Instagram. With 2 billion monthly users, Instagram is extraordinarily popular, especially with younger people.
Feb 13, 2023 · Strategy. 8-Step Guide to Using Instagram Ads [2024 Edition] Learn how to create successful Instagram ads by addressing an audience that’s ready to shop on the platform. Hannah Macready February 13, 2023. Table of Contents. What are Instagram ads? How much do Instagram ads cost? Types of Instagram ads.
- Ever-increasing opportunities. Sure, there are many people on Instagram as we aforementioned, but what can we expect for actual growth? Let’s take the United States as an example.
- Build a following for your brand. While people go to social networks to connect with their family, friends, or to see what their favorite celebrities’ are up to, millions check out what brands are sharing.
- Easily create ads. If you’ve used Facebook for your business’s organic and paid growth through ads, then it’s easy to further expand your reach and efforts to their sister platform as they are connected through Facebook Ads Manager.
- Showcase your brand through Stories. Snapchat may have been the first with ephemeral content, but it’s not the last. Instagram developed its own version after Snapchat declined Facebook’s acquisition offer and quickly surpassed Snapchat’s userbase.
- Use a business account. Just in case you skipped over the section above and plan to dive into the rest of the Instagram marketing tips while using a personal account, here’s why you should reconsider.
- Clearly define your goals. All social platforms are tools. But you can’t use those tools effectively unless you know what it is you’re trying to build.
- Know your audience. A little preliminary research can help you figure out who you can best reach when you’re thinking about how to market on Instagram.
- Optimize your profile. In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account.
- Choose your ad objective. Once you create a new campaign, the first step to creating an Instagram ad is to choose your objective. If you choose an objective that doesn’t make sense, like creating a traffic ad for a video or a sales ad for an Instagram placement, Facebook will likely deny your ad.
- Name your Instagram ad campaign. After selecting your ad objective, you’ll name your campaign. This is the best way to keep track of your ads within the ads manager.
- Decide how to design your ads. You can design your ads, or choose “Dynamic creative,” if you want the ads manager to create your ads. If you go that route, you’ll upload the various ad elements—images, CTAs, and ad copy, for example—and the ads manager will test different designs.
- Choose your optimization and delivery. Now, decide how you’ll be charged when you run ads.
Nov 25, 2022 · Getting Started. Why Instagram Marketing Matters for Small Businesses. In our digital-first world, Instagram is one of the first places people go to learn about a small business. Today, 90% of people follow at least one business on Instagram. Further, 1 in 2 people use the app to discover new brands, products, and services.
Mar 21, 2024 · But, if you’re running a business or want to promote or sell a product, a business account on Instagram offers tools like analytics, shopping, and advertising to help you reach your goals. What is the best time to post on Instagram for business?
