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- The platform's heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message. Plus, it's an excellent way for businesses to humanize their brand, recruit future employees, showcase their products and content, and delight and engage customers.
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Check out these 12 reasons why Instagram is becoming an increasingly important business platform and how your company can benefit from using the social media site. 1. More people are using Instagram. With 2 billion monthly users, Instagram is extraordinarily popular, especially with younger people.
- Behind the scenes. Add a human element to your brand by sharing the goings-on of your business. When it comes to this type of content, the possibilities are near endless.
- Product shots. While high-quality product shots will look great on your IG feed, some more authentic snaps or clips you take on your phone will do just fine — particularly in Instagram Stories if you’re cultivating an aesthetic Instagram feed.
- How it’s made: Your production process. No matter your product, a quick, simple video of what goes into making it could make for a fascinating watch (particularly if, like Birch & Bramble, your offering is an art or craft).
- How it works: Your offering action. Give your potential customers an inside look at how your business or product works. Here’s how Unleased shared a simple clip with a voice-over explainer of how to transition their Cozy Cave bed for dogs from cushion to ‘cave’, step by step.
Apr 3, 2024 · Many new owners often question how to use Instagram for business success. This article covers a detailed step-by-step process of creating a business Instagram account and lots of Instagram for business tips.
Mar 21, 2024 · Table of Contents. How to set up Instagram for business in 4 steps. How to use Instagram for business: 8 strategies. FAQs about using Instagram for business. Is your business still “like”-ing the idea of using Instagram, rather than confidently sliding into the DMs of the platform’s full potential?
- Use a business account. Just in case you skipped over the section above and plan to dive into the rest of the Instagram marketing tips while using a personal account, here’s why you should reconsider.
- Clearly define your goals. All social platforms are tools. But you can’t use those tools effectively unless you know what it is you’re trying to build.
- Know your audience. A little preliminary research can help you figure out who you can best reach when you’re thinking about how to market on Instagram.
- Optimize your profile. In just 150 characters, your Instagram bio needs to make a great first impression, convey your brand personality, and tell people why they should bother following your Instagram account.
Nov 2, 2023 · In this guide, we walk you through the detailed process of using Instagram for business. We cover everything from creating an Instagram Business Account to boosting your sales. To kick things off, let’s look into the process of creating an Instagram Business profile and the benefits of doing so.
Sep 8, 2023 · What are some of the best Instagram post ideas for small businesses to stand out? To differentiate themselves, small businesses can focus on creating content that highlights their unique selling propositions, shares customer testimonials, or offers behind-the-scenes glimpses into the business.
