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  1. Feb 21, 2022 · What sprouted from these ambitions was “You’re Not You When You’re Hungry.” This idea is a universal human truth everyone can relate to. It tells a story – there are universal aspects of hunger (crankiness, weakness, anger) and when you’re hungry, you can’t be part of the “pack.”

  2. Jan 4, 2024 · The campaign’s core message is deceptively simple yet remarkably effective: “Youre not you when you’re hungry.” This succinct line captures the frustration and amusement surrounding unexpected personality changes caused by hunger, instantly connecting with audiences on a personal level.

  3. Snickers - You're Not You When You're Hungry Danny Trejo, Steve Buscemi. Peek of the Net. 5.88K subscribers. Subscribed. 245. 29K views 6 years ago.

  4. Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success. James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making Snickers' six-year global campaign so effective.

  5. Mar 4, 2010 · Snickers Satisfies. shadowadvertise. 31 subscribers. Subscribed. 556. 186K views 14 years ago. Watch New Super Bowl 2010 Snickers Commercial , You're not you when you're hungry....

  6. Nov 6, 2019 · All The Best Snickers Youre Not You When Youre Hungry Commercials Research for a recent project highlighted what is perhaps the best global marketing campaign ever: ’You’re not you...

  7. Mar 31, 2016 · In 2010, Snickers unveiled its “Youre Not You When Youre Hungry” campaign during Super Bowl XLIV with a spot starring Betty White. Six years later, the campaign is still running...

  8. Over the past six and a half years, Snickers’ “You’re not you when you’re hungry” has won awards at every major creative gathering, including Cannes Lions, The One Show, D&AD and the Emmys.

  9. The “You’re Not You When You’re Hungry” campaign is an advertising campaign created by Snickers, a popular chocolate bar brand. Launched in 2010, the campaign has been widely recognized and has achieved great success.

  10. Mar 29, 2018 · You’re not you when you’re hungry” is a campaign that needs no introduction. And this year, Snickers have revived the infamous spot with a fresh new take. Launched in 2010 in a bid to grow the brand globally through word-of-mouth advocacy, it has won awards at every major gathering, including Cannes Lions, The One Show, D&AD and the Emmys.

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