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Feb 13, 2018 · But not for the queen of orange juice herself. Not for Anita Bryant, who wore shirt-dresses the color of lemon meringue pie filling and tangerine cap-sleeve bodices as if they were the armor of the righteous in battle. Bryant saw sexual openness as a challenge to God’s order, a threat to what she liked to call “ straight and normal America .”
- John Birdsall
In the 1970s, Bryant was teamed up with the Disney Character "Orange Bird", with whom she appeared in several orange juice commercials. She also sang the Orange Bird Song and narrated the Orange Bird record album, with music written by the Sherman Brothers.
Her efforts boosted sales of Florida orange juice substantially from 1968-1980, until her controversial political stands ended her involvement with the citrus industry. Her song, “Come to the Florida Sunshine Tree,” became the theme for Florida citrus.
The Florida orange juice boycott from 1977 to 1980 was an LGBT protest against the anti-gay activism of Anita Bryant and the Save Our Children campaign. The boycott lasted from January 1977 until Bryant's firing from the Florida Citrus Commission in 1980.
Mar 11, 2017 · One of the singer/activist's numerous pitches for the beverage.
- 36 sec
- 31.8K
- Chuck D's All-New Classic TV Clubhouse
The performer/activist makes one of her numerous late 70s pitches for the beverage.
- 31 sec
- 5.6K
- Chuck D's All-New Classic TV Clubhouse
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What happened to Florida orange juice?
Why did gay bars boycott 'Anita Bryant'?
What happened to Anita Bryant?
Why was Anita Bryant boycotted?
Most boycotts in the 1970s worked to affect institutional or policy change, and such was the nature of the LGBT movement’s orange juice boycott of 1977, which targeted Anita Bryant and the Florida Citrus Commission.
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