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- What is B2B lead generation? B2B lead generation is the process of identifying ideal potential buyers for your product or service and enticing them to purchase. Sales and marketing teams use a variety of lead gen strategies to attract interest from this target audience and guide prospects into the sales funnel.
www.zendesk.com › blog › b2b-lead-genWhat is B2B lead generation? 15 proven strategies for growth
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Mar 7, 2024 · B2B lead generation is the process of identifying ideal potential buyers for your product or service and enticing them to purchase. Sales and marketing teams use a variety of lead gen strategies to attract interest from this target audience and guide prospects into the sales funnel.
- Content marketing. With content, you’re able to reach people at the top of the funnel while also nurturing leads deeper in the sales funnel. Content marketing is perhaps the most popular form of inbound marketing and can include blogs, videos, webinars, infographics, and podcasts.
- Search engine optimization (SEO) SEO is the art and science of driving organic traffic to your website from search engine results. This sounds simple, but optimizing for search engines involves everything from the bones of your website to the keywords you choose for your company blog posts.
- Social media. Generate leads on social media by providing people with valuable content that will build trust and authority for your brand. Don’t let your involvement end there, though.
- Live chat. Live chat can be used to identify qualified leads, engage website visitors, answer questions, and give your brand a more personal touch. In fact, according to Intercom’s analytics team, one reply from a human increases the conversion rate of leads to users by 50%!
- Identify campaign objectives across four areas. Effective lead generation requires balancing multiple business objectives. Through strategic, customer, operational and spending-related goals, you can systematically monitor key performance indicators from four of the most relevant areas of demand creation and lead generation process.
- Build the enterprise persona before buyer profiles. Go beyond individual buyer personas and focus on the larger picture of the enterprise to gain a better understanding of whether a prospect organization is ideal, acceptable or a bad fit to be your B2B lead.
- Articulate core communication objectives. Develop your campaign’s core message and decide on the topics to cover for content marketing. A clear communication strategy ensures all efforts are geared toward a unified objective.
- Create high-performing content deliverables. High-performance content should be tailored to buyers’ information needs throughout the software buying journey and delivered through their preferred consumption channel.
- Visme. Visme is an all-in-one B2B lead generator designed to help B2B companies attract high-quality leads. But it's not just a tool for generating leads, Visme provides a comprehensive range of tools to help you through every stage of the sales funnel, from lead generation to customer retention.
- HubSpot. HubSpot is another powerful lead generator for B2B marketers looking to reel in qualified leads, close sales and scale revenue growth. It has six core products for marketing, sales, customer service, content management, operations and commerce.
- Leadfeeder. Leadfeeder is a must-have tool for businesses looking to speed up their lead generation efforts and maximize their website's potential. It provides an array of tools that empower businesses to enhance their website visitors' experience and convert them into high-quality leads.
- LinkedIn Sales Navigator. LinkedIn Sales Navigator is a powerful B2B lead generation tool designed to help businesses find and connect with potential customers on LinkedIn.
- Content Marketing. This is an amazing option for companies that have interesting content to share: articles, videos and so on. To make it work you should do very profound research to know what kind of language you should use; what content your clients would enjoy; whom they listen to etc.
- Social Media Marketing. Social media lets you refine your lead generation process as it allows for a more targeted approach. 62% of marketers believe that social networks like LinkedIn are proven to be effective in generating leads (suggested reading: how to create a company page on LinkedIn).
- PPC – Pay-Per-Click. SEO and content marketing definitely take time. PPC is of the easiest ways to get results quickly. It can be super effective if you know who your target audience is.
- Get More Social Shares. In his latest article, Bryan Harris owner of Videofruit shows real examples of viral marketing tactics that used social sharing to increase new leads.
Oct 11, 2021 · B2B lead generation is the process of capturing the attention of intent-rich leads so that they can be reached out and nurtured for sales. It starts with marketing activities that help generate interest from a targeted audience of potential buyers who convert into “leads” qualified based on predefined criteria.
Jun 27, 2023 · In this post, you’ll gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Best of all, you’ll learn effective strategies and impressive real-world examples for each.
