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- DictionaryDi·rect mar·ket·ing/dəˈrɛkt ˈmɑrkədɪŋ/
noun
- 1. the business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers.
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- Direct marketing
Model of communicating discounts and other sales offers to pre-selected customers
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be se... Wikipedia
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