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Keith is struck with a God-inspired idea to quit his lucrative position through a giant leap of faith, and no other job to pursue. Only two days later, God presents the idea of Sierra Trading Post. Keith sets his "Golden Rule" beliefs, and the pieces begin to fall into place.
- Keith Richardson Founded Sierra Trading Post with His Wife, Bobbi, in 1986.
- Keith’s Eldest Son, Ron, Drew The 44 Illustrations in Sierra’s First Catalog.
- Sierra’s Entry Into Cheyenne Was Supported by Cheyenne leads.
- Sierra’s Website Led The Way as One of The First Catalog Companies Online.
- Keith Richardson Got Involved with The Outdoors When He Was A Young Cub Scout.
- Sierra Joined Feeding America’s Campaign in 2017.
- Sierra Has 21.8K Followers on Instagram and 84K on Twitter
- German Shorthaired Pointers Provide Pet Therapy in Sierra Offices.
- Sierra’s YouTube Site Includes A Wide Range of Videos About Outdoor pursuits.
- Sierra Celebrated 25 Years in Business in 2011.
Keith graduated from San Jose State University in 1974 and was the Controller for Hexel Sports from 1974 until 1990. He next worked with Sportif USA. Keith had been promoted to President of Sportif USA in 1980, after getting a raise in pay and a bonus. But, the company owner replaced Keith unexpectedly, taking the position as Owner/President. Keith...
Sierra Trading Post took its leap and mailed the catalog out to 100,000 customers. The catalog was created using just two colors. It only had sixteen pages, but it was a huge hit. The illustrations were beautiful drawings of outdoor life with the look and appeal of catalogs from the 1800s. Ron continued to illustrate items for sale in the catalog a...
Cheyenne LEADS function is to serve Cheyenne and Laramie County as an economic development entity. The corporation is private and non-for-profit. Its funding comes primarily from members who pay dues. When potential expansion or relocation prospects consider the area, the corporation promotes it and works to facilitate relocation into the area. Tog...
The year was 1999 when SierraTradingPost.comarrived on the World Wide Web. The first sale logged took place in January.
He’s spent plenty of his growing up and adult years hunting with friends and family. He always wanted to have a business dealing with the outdoors, but he never thought it would happen. He took a different career path studying accounting. He thought he would use his logical mind to create an accounting business.
Sierra Trading Post took donations at the registers of its in-store locations to help support the anti-hunger movement. Along with other companies owned by TJX, Sierra helped to provide families with more than 21 million meals that year.
The company invites its customers to get to know the company “all over the social sphere”. The company is on Twitter, YouTube, Google Plus, Tumblr, Pinterest, and it keeps a wildly adventurous blog with posts from outdoor adventurers of all kinds.
The year was 1998 when employees got used to finding “a brown speckled stalker” hanging out in hopes of a nice treat. Sierra was clear to tell the curious that the dogs made for great office company, increasing employee productivity, reducing stress, and providing welcome diversion every now and again.
There are workouts, fitness tips, information for climbers and runners, selecting and caring for outdoor gear, recipes and tips for making camping or backpacking meals, how to stake tents on rocky ground, how to fix broken zippers away from home, and everything from pointers on drying out soaked BIC lighters to camping with the family.
The company continued their tradition of offering great deals on great products. Keith and Bobbi Richardson told YouTube viewers that they appreciated the many years of support their customers have given them. They said that Sierra began with a goal of offering the best brands and the best deals all in one place, and that is something they planned ...
As the CEO of Sierra Trading Post, Keith Richardson is a visionary leader who has played a crucial role in shaping the company’s success. Under his guidance, Sierra Trading Post has expanded its product offerings, improved customer service, and implemented innovative marketing strategies.
Jun 17, 2016 · Founder Keith Richardson, his wife and five employees begin Sierra Trading Post as a catalog company in Reno, Nevada. Get out your pen, it's time to start circling your outdoor clothing and equipment wish list.
- Lauren Seidl
Jul 1, 2003 · CHEYENNE -- Keith Richardson, who took a leap of faith in starting his own business in 1986, has seen another dream fulfilled with the grand opening of the new Sierra
May 1, 2007 · Sierra Trading Post At a Glance. The company: Sierra Trading Post, a seller of name-brand overstocks and closeout merchandise via the internet, catalogs and retail stores. Headquarters: Cheyenne, Wyo. Top executive: Keith Richardson, founder and owner. Started the business in Sparks, Nev., in 1986. Number of employees: Around 650
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Sierra Trading Post has 1 current employee profile, Founder Keith Richardson. Keith Richardson Founder.
