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In 2012, I took the plunge and set out to launch my own footwear brand, Lucy Choi London. By 2015, I opened my first boutique on Connaught Street in Central London, with my shoes being...
- 500+
- London, England, United Kingdom
- Freelance
13K Followers, 572 Following, 2,167 Posts - Lucy Choi London (@lucychoilondon) on Instagram: "British Luxury Footwear brand, designed by Lucy Choi London Flagship || 18 Connaught Street, W2 2AF || Shop Now!"
Oct 15, 2014 · Step into the world of Lucy Choi London, a footwear label where elegance and comfort intertwine seamlessly. Founded by shoe designer Lucy Choi, the niece of the legendary Jimmy Choo, Lucy Choi London embodies the essence of luxury footwear, catering to the discerning woman who seeks style and versatility in every step.
- What’s Your Career background?
- How Did Your Career Change After Having Children?
- Where Did The Idea For Your Business Come from?
- How Did You Move from Idea to Actual Business?
- What’s Your USP?
- Who’s Your Target Audience?
- How Do You Spread The Word About What You do?
- What’s Been Your Most Successful Marketing Strategy?
- What’s Been The Biggest Obstacle You’Ve Had to Overcome?
- And Your Proudest Moment So Far?
I studied Business at Birmingham University and steered my first career towards the city, spending over eight years in the financial business world, before joining French Sole, where I became the MD. As the niece of legendary shoe designer Jimmy Choo, shoes are naturally part of my DNA so I knew that I would eventually follow my heart and family in...
It’s not easy, I work just as many hours as I did before I had my two sons, but I have had to become more efficient… and work on less sleep! Balance is so important to me. I really try to make sure I spend quality time with my husband and family, as well as investing lots of energy and time into my business. I do think it is harder as a woman to ha...
I had spotted a gap in the market for stylish and luxurious, but also comfortable and affordable, shoes for all occasions, and for women of all ages and tastes. The Lucy Choi London ethos was born out of my idea to create affordable luxury, and questioning, why should you always feel you must spend hundreds of pounds for a pair of beautiful shoes! ...
I was able to harness all of the financial experience I had gained in business and then all of the fashion experience and contacts from being the MD of French Sole to realise my vision and make my dream of launching my own label into a reality. It was hard work but my knowledge enabled me to be able to deal with every aspect of my business from the...
Our brand ethos is based on what I call the thee Cs – comfort, craftsmanship and character, which are all equally very important to me to create desirable, wearable, affordable shoes with that wow factor. The collection is based on the principal that we provide luxurious, affordable shoes for women of all ages and for every occasion that stand out,...
The Lucy Choi London woman is savvy. She looks for quality and luxury, but at the best possible price point. I design every shoe in my collections to be unique and playful, to reflect the many different personalities and tastes of my customers. I want to meet the demands of the sophisticated modern woman and reflect the way she shops, providing a p...
We spread the word in many ways and across all platforms. Word of mouth is absolutely crucial for our success. People need to get that feel for the brand. They need to try on the shoes and realize the comfort factor for themselves. It’s their word of mouth that is then such a powerful tool, introducing their friends and family to the shoes as well....
It’s been fabulous to see celebrities enjoying wearing Lucy Choi London shoes, including Cheryl Fernandez Versini, Darcey Bussell, Molly King, Chiara Ferragni and Daisy Lowe, to name a few. It’s also been great seeing the brand expand nationally and internationally through our various stockists, such as Net-A-Porter, matchesfashion.com, Harvey Nich...
There will always be problems running a business – sometimes when it rains, it pours! But I’ve learnt that the most important part is resolving matters in a calmly manner. There is always a solution to any problem. One of the most challenging aspects of launching my own label was finding excellent factories. Quality and craftsmanship are key, and i...
My proudest moment so far is seeing my long held dream realised, to have my own shoe label and see my shoes sold around the world. I was so proud to open my flagship store in 2015 in London’s Connaught Village, where I can showcase the entirety of my collections. It is a beautiful space and I feel so blessed to have my first boutique here. It is al...
Darling Editor Marja-Leena Toseland talked to Lucy Choi, the woman behind the affordable luxury shoe brand, Lucy Choi London. As niece to celebrated couture shoe designer Jimmy Choo OBE and sister to Sandra Choi, Creative Director of Jimmy Choo, shoes are very much in Lucy’s blood.
Dec 17, 2018 · Shoe designers don’t get more glamorous than Lucy Choi, who knows exactly what women want for their feet. Here’s her Insider Guide to London.
Apr 4, 2016 · Lucy joined French Sole in 2002, fast becoming their MD and expanding the brand globally for 10 years. She launched her own boutique shoe label Lucy Choi London in April 2012, and her first flagship store has just opened in Connaught Village, W2 2AF.
