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Part personal memoir and part professional manual by Matt Owens, A Visible Distance, Craft, Creativity, and the Business of Design is a reality check to challenges when building a practice in graphic design or branding. These lessons and learnings span the recent decades: from his roots in DIY, punk, and skateboarding in the later 80s, to the ...
- What Is Creative Empathy exactly?
- Incremental vs. Big Picture Thinking
- Walking in Their Shoes
- Playing Our Part
For me, creative empathy is the art and practice of embracing the objective and subjective thoughts and actions of a team to arrive at the best possible creative solution while instilling as much objectivity and shared ownership as possible. The first thing we need to understand is that each one of us is living in our own idiosyncratic perception o...
As we get deeper into creative projects, our focus naturally turns to what we need to accomplish at this very moment based on what’s right in front of us. This could be things like researching and pulling reference, sketching, or playing with formal visual language. These more knowable and incremental tasks let us get into ‘headphone mode’ and a cr...
Whether we would like to acknowledge it or not, in the creative services business we are all balancing some measure of partial success and partial failure. Rarely if ever do things turn out exactly as you would like them to. This push and pull between creative authorship and collective compromise is what keeps us moving forward in search of the nex...
Each person contributing to a project is a character in the story, and we have our own ideas about how we want this story to transpire and our responsibilities in a project’s success. Objectively, we all have a role assigned to us that we play — client, designer, creative technologist, strategist, project manager, and so on. Through acts of creativ...
Jun 24, 2024 · Delving into the interplay between creativity, process, and building a studio practice in graphic design and branding, the book reveals key insights and strategies from Owens' career. It unearths his experiences in and around punk music, skateboarding, and design school and how each of these cultural and educational influences played a role in ...
Part personal memoir and part professional manual by Matt Owens, A Visible Distance, Craft, Creativity, and the Business of Design is a reality check to challenges when building a practice in graphic design or branding.
- Set Margins
Jul 28, 2021 · In this article, I try to unpack design performance to better understand how we might improve ourselves professionally and artistically and to see what we can do to help us become “Total Creatives.”
Part personal memoir and part professional manual by Matt Owens, A Visible Distance, Craft, Creativity, and the Business of Design is a reality check to challenges when building a practice in graphic design or branding.
Feb 22, 2021 · Why design is everything. Design is the glue that holds together a brand system. It is the vehicle and catalyst for every expression. Brand purpose, actions, relationships, belonging, and affinity are all bound by their articulation through design.
