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The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which sold most of the company's brands to Nestlé in 2021.It was originally known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995. It then changed its name back to Nature's Bounty Co. in 2016. It changed to its current name, the Bountiful Company, in January 2021.