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- Low Cost, Low Quality
- Don't Get Played
- 'A Race to The Bottom'
Janis Wong, 20, said she was first introduced to Temu through her aunt, who had sent referral codes to family and friends. Wong, a third-year student at the University of Toronto in the mental health studies program, said she was skeptical at first. "It didn't seem like a regular promotional link," she said. "It felt like spam." But after confirmin...
One thing that sets Temu apart from its competitors is its game-like shopping experience. New and existing users are frequently prompted to participate in flash sales and chance-based games such as spins to receive free items and coupons. "The psychological aspects are fairly straightforward," said Sekar. "You play the game, you get immediate rewar...
If Temu continues to grow and carve out a larger share of the e-commerce marketplace, it could disrupt the existing ecosystem, according to Sekar. "My biggest concern is this is kind of starting off a race to the bottom," he said. "A platform which prioritizes growth over everything else is going to do anything that it takes to get more customers a...
Aug 14, 2023 · AliExpress, a China-based marketplace launched in 2010 is popular in Brazil, Spain and Russia, but hasn’t become mainstream in Canada. Time will tell how Temu’s attempt at pitching cheap items at high discounts fueled by ads will end up. Is Temu legitimate? Yes, Temu is a legitimate online shopping platform.
- notes@cansumer.ca
Apr 7, 2023 · Temu launched in Canada in early February — the same month it aired a Super Bowl ad with the tagline “shop like a billionaire” — offering consumers an alternative to online juggernaut Amazon.
Aug 20, 2023 · – Aug 20, 2023. Rock-bottom prices on a variety of clothes and household goods has helped e-commerce marketplace Temu surge in popularity with Canadians as many continue to struggle with the...
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