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May 7, 2009 · May 7, 20098:40 AM ET. Linda Holmes. Oprah's giveaway: She undoubtedly meant it as a more positive event than it has turned out to be thus far. Katy Winn/Getty Images. Oprah Winfrey probably ...
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May 8, 2009 · KFC Discovers the Overwhelming Power of Oprah. Updated on: May 12, 2009 / 5:13 PM EDT / MoneyWatch. As the economy drags down restaurant traffic, a lot of places have been experimenting with cheap ...
May 6, 2009 · The Oprah Winfrey Show/Kentucky Grilled Chicken Two-Piece Meal CouponPlease take part in Feeding 5,000 people. After you watch video if you cant get a team t...
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- Ezekiel Phillips
Issues: » Planning a promotional campaign. » Crisis management. » Building effective public relations. Introduction On May 8, 2009 the President of the fast food chain KFC, Roger Eaton (Eaton) appeared on the Oprah Winfrey (Oprah) Show and apologized for taking the decision to not honor the KFC coupons, which were earlier promoted through the show.
- Pepsi Featuring Kendall Jenner
- Dead Dad Ad by Mcdonald
- Dove and The Body Positive Blunder
- Dove Racist Ad
- Heineken’s “Lighter Is Better” Ad
- Snapchat’s “Would You Rather!” Fail
- Bud Light “Removing No” Ad
- Kurl-On and The Malala Ad
- Nivea “White Is Purity” Deodorant Ad
- 10 KFC and The Oprah Promo
This was the worst case of “not reading the room,” so to speak, and a good example of a marketing failure that should never be repeated. The timing of the ad and the choice of Kendall Jenner has gone down to be one of the worst marketing examples that should never be attempted by anyone again. The 2017 ad was an attempt by Pepsi to promote a messag...
The 2017 ad starts with a young boy sifting through old memorabilia belonging to his late dad. The scene then cuts to the boy asking his mother how his dad was, which means he must have died before he was born or when he was too young to remember. What follows is a series of glowing descriptions by the mother; all the while, the boy keeps comparing...
Unilever’s heart was probably in the right place when they created the body positivity ad in 2017, but they could have saved themselves from unnecessary backlash if they had an all-inclusive team making the ad. In this example of a marketing fail, Dove created six bottles of shower gel, calling them Real Beauty Bottles, all coming in different shap...
While the body positivity ad may have been an honest mistake, what Unilever did with this 2017 ad was downright tone-deaf, and it’s hard to understand how this was discussed, executed, and given the green light. The ad shows an African woman taking off her brown blouse with the message, “Ready for a Dove shower? Sulfate Free with 100% gentle cleans...
The fifth company on our list is Heineken with an ad campaign that didn’t foresee the possible racist undertones it conveyed. The ad begins with a bartender spotting a thirsty reveler using a pair of binoculars. The reveler, a white lady, is eying a glass of wine, and the bartender takes out a cold bottle of Heineken beer and slides it towards her....
This was a colossal failure from the start because it was a combination of insensitivity and disrespect for survivors of gender-based violence. To make itself more enjoyable, Snapchat started a fun game called “Would You Rather,” which would give people two action choices. Users would snap a selfie and then point to their choice with their finger. ...
Another beer brand failed to do due diligence before putting out an insensitive ad that appeared to promote rape culture. In their April 2015 beer campaign, Bud Light added the words “The perfect beer for removing “NO” from your vocabulary for the night #UpForWhatever.” This example of a marketing failure was considered very distasteful, considerin...
Kurl-On is one of India’s most prominent mattress manufacturers and retailers. You would expect a company of that size to be careful with creating an ad that doesn’t take advantage of a tragedy, but that’s precisely what Kurl-On did in 2014. The company created an ad showing Malala being shot, followed by several iterations of her falling while rec...
Another well-intentioned ad once again proves how sensitive the racism issue can be and how easily things can go wrong if you’re not careful enough. Just like the Dove ad, Nivea features a montage that had the figure of a woman with long hair, probably Caucasian, wearing white clothes with the caption “White is Purity: Keep it Clean, Keep it Bright...
In 2009, at the peak of the Oprah Winfrey Show, KFC thought it wise to create an ad featuring the Oprah Winfrey Show to promote a newly launched grilled chicken meal. KFC offered a free meal to all Oprah show viewers; all they had to do was download a coupon from the Oprah website. KFC didn’t anticipate how popular the show was at the time because ...
Feb 3, 2023 · Starting Feb. 6, fried chicken fans can get their hands on two KFC Wraps for just $5. LOUISVILLE, Ky., Feb. 2, 2023 /PRNewswire/ -- Kentucky Fried Chicken ® announced a new menu item that will have wrap lovers on cloud nine.
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