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Mar 10, 2023 · Hepburn was deemed "box office poison" by the trade group while the movie was still in production, which led RKO to shelve the film before spending more money on advertising ( via AFI...
Box Office Poison is the title given in popular culture to a trade magazine advertisement taken out on May 4, 1938, in The Hollywood Reporter by the Independent Theatre Owners Association. Penned by the group's president, Harry Brandt, the title of the red-bordered ad was WAKE UP! Hollywood Producers.
Jan 21, 2019 · Over 80 years later, the box office poison ad now occupies its own place within film history; a very rare feat for a trade ad. With so many iconic stars from the 1930s included in it, anyone with an interest in classic Hollywood has likely heard of it.
Jun 29, 2013 · When a string of flops led a 1938 exhibitors survey to famously label Hepburn “box-office poison,” RKO studios was only too happy to let her go. For a less determined actor, it might have been ...
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Yet at one time the whip-smart actress was considered "box office poison" and had to muster all her self-reliance to mount a comeback. The term "box office poison" had not existed before the late 1930s, according to Catherine Jurca, author of "Hollywood 1938: Motion...
Box Office Poison is a series of comic books (originally published by Antarctic Press) by Alex Robinson. It was published in collected form by Top Shelf Productions in 2001. The story concerns the life and trials of a group of young people in New York City.
Mar 15, 2018 · After the film was released, Harry Brandt, the head of the Independent Theater Owners of America, removed her from the “box office poison” list and declared “Come on back, Katie. All is ...
