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May 17, 2023 · Above the Line marketing or ATL advertising consists of advertising activities that are largely non-targeted and have a wide reach. ATL communication is done to build the brand and inform the customers about the product.
- Male
- 1 min
- Founder & Chief Editor
Above-the-line can mean different things in marketing, accounting and tax. Learn how to use it in different contexts with examples from the Cambridge Dictionary and the Hansard archive.
Aug 16, 2023 · Above the Line Marketing (ATL) is a form of advertising that uses traditional media channels to reach a mass audience. Learn how ATL differs from Below the Line (BTL) and Through the Line (TTL) marketing, and see examples of ATL campaigns.
- 5 min
Jul 10, 2023 · Above-the-line costs are the costs incurred by a business to make the product it sells or to provide its service. They are deducted from sales to arrive at gross profit or operating profit, depending on the type of company. Learn how to distinguish above-the-line costs from below-the-line costs and see real-world examples.
- Will Kenton
Learn the definitions and differences of ATL, BTL, and TTL marketing, and see examples of successful campaigns. ATL stands for Above the Line marketing, which uses mass media to reach a wide audience, while BTL stands for Below the Line marketing, which targets specific customers with personalized messages.
Jan 21, 2024 · Above-The-Line vs. Below-The-Line: Understanding Marketing Strategies For Increased Impact. Discover the power of advertising strategies: Above the line vs below the line. Uncover effective ways to reach your audience and boost brand visibility. Jan 21, 2024. 0 min. read. Keep reading. Marketing. February 23, 2023.
“Above the line” is an idiomatic expression that refers to something that is considered essential, significant, or of primary importance. It is often used in business, advertising, and accounting contexts.
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