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Simultaneously classic and contemporary, Awake NY evokes both the changing aesthetic vibrancy and timelessness of New York. Launched in 2012, Awake NY captures the unique cultural spirit and sensibility of New York City.
Awake NY is a reflection of the diversity that has defined the city's cultural landscape. Simultaneously classic and contemporary, Awake NY evokes both the changing aesthetic vibrancy and timelessness of New York.
Launched in New York City in 2012, Awake NY is the brainchild of Queens native Angelo Baque. A reflection of the diversity that continues to define the city’s landscape, Awake NY draws on a plethora of Baque’s influences to capture the spirit and sensibility of the five boroughs.
May 31, 2023 · The Awake NY store is equal parts retail outpost and street culture museum. When you walk in, you’re greeted by a replica of Flushing Meadow Park’s Unisphere, a nod to Baque’s Queens roots.
Jun 1, 2023 · Awake NY founder Angelo Baque is opening the streetwear brand's first store in Manhattan's Lower East Side. See all the details here.
May 31, 2024 · To celebrate the first anniversary of its New York City Lower East Side flagship store, Awake NY is launching a "summer in-store exclusives" program. The first item from the ongoing collection...
Jun 6, 2023 · The first brick-and-mortar shop for Awake New York, located on 62 Orchard Street, opened last week. The store will dish out hoodies, graphic print tees, checkered polos, and other ’90s...
