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Mar 8, 2021 · L’Oréal Paris’ signature slogan “Because you’re worth it” has become synonymous with the brand and its female-first approach to beauty and cosmetics; as far as iconic catchphrases go, it is nearly unrivalled. Remarkably, 2021 marks half a century since its inception and the message of empowerment and sentiment that the quip conveys ...
Mar 5, 2021 · Since “Because you’re worth it” was first uttered by Joanne Dusseau in 1971, the tagline has been delivered by everyone from Cybil Shepard to Diane Keaton, Jennifer Lopez and Beyoncé,...
For the decade of rampant consumerism that took place before the epic financial crash of 2008, the tagline of choice could be L’Oréal’s ‘Because You’re Worth It’. Cunningly manipulative, the line reflects the self-absorption of those times, when it appeared that all we needed to do to be happy was buy more stuff.
Mar 8, 2021 · The original tagline "Because I'm Worth It" was coined in 1971 by 23-year-old female copywriter Ilon Specht. The phrase first appeared in the US for L'Oréal's Preference Hair Color...
Nov 19, 2017 · While the words "Because I'm worth it" are instantly recognizable, they flared from an unexpected place: Pure female frustration. The year was 1973, and the concept came from an...
L'Oréal's advertising slogan, "Because I'm worth it", was created by a 23-year-old English art director and introduced in 1973 by the model and actress Joanne Dusseau. In the mid-2000s, this was replaced by "Because you're worth it". In late-2009, the slogan was changed again to "Because we're worth it".
Mar 8, 2021 · 8 March 2021 by Tori Crowther. "Because We're Worth It." You'd be hard-pressed to find someone who isn't familiar with L'Oréal Paris's iconic tagline, which has evolved from "Because...
