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  1. Colleen Barrett (née Crotty; September 14, 1944 – May 8, 2024) was an American business executive who served as president, and later president emerita, of Southwest Airlines. She was an influential figure in the founding and development of the company.

  2. May 9, 2024 · In 2001, she became president as the company’s sales hit about $5.5 billion. In 2008, Barrett officially retired but couldn’t stay away. As president emeritus, she remained active at the...

    • Mary Schlangenstein
  3. May 9, 2024 · Colleen Barrett, president emeritus of Southwest Airlines, has died, the company announced Thursday. Barrett, 79, was considered the prime force behind the Dallas-based carrier’s “LUV culture...

  4. May 9, 2024 · Colleen Barrett was the president emeritus of Southwest Airlines and the architect of its culture and customer service. She died at 79 and was honored by the airline with a cultural excellence institute.

  5. May 9, 2024 · Colleen Barrett, who led Southwest Airlines with kindness and hospitality, passed away in 2024. She was the highest-ranking woman in the commercial airline industry and co-authored a book on leadership with Ken Blanchard.

  6. Jul 9, 2008 · Learn how Colleen Barrett rose from legal secretary to president of Southwest Airlines, and how she pioneered a unique approach to customer service and employee satisfaction. Find out how she dealt with fuel costs, competition and challenges in the airline industry.

  7. May 9, 2024 · Colleen Barrett, president emeritus of Southwest Airlines, has died, the company announced Thursday. Barrett, 79, was considered the prime force behind the Dallas-based carrier’s “LUV culture...

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