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Jan 1, 1987 · John Sculley. Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future [Sculley, John, Byrne, John A.] on Amazon.com. *FREE* shipping on qualifying offers. Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future.
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John Sculley. Most popular. Moonshot!: Game-Changing...
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John Sculley. Follow. Odyssey Paperback – January 1, 1987....
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Odyssey: Pepsi to Apple is an autobiography by John Sculley, former Apple CEO, and John A. Byrne in August 1987 [citation needed], published by Harper & Row. In Odyssey, Sculley describes his time as CEO of PepsiCo and Apple during the late 1970s and early 80s.
John Sculley, John A. Byrne. 3.82. 614 ratings27 reviews. In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends.
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This book describes the turbulent relationship between Jobs and Sculley, their break-up over the future of Apple, and the eventual transformation of Apple into one of the most unconventional...
by John Sculley (Author) 4.3 34 ratings. See all formats and editions. This is an autobiography-cum-business book by John Sculley, one of the most successful businessmen in America, who became Pepsi's president and CEO at the age of 38.
