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  1. Grow your business on the top platform for discovery and decisions. Learn how Pinterest works, get a free business account and run ads to reach your goals.

  2. Create a free Pinterest business account to start reaching more people on Pinterest. We offer free tools and analytics to help you grow your business.

  3. Learn how to set up a free Pinterest business account to access analytics, ads and more. You can create a new account, a linked account or convert your personal account to a business account.

    • What Is Pinterest Marketing?
    • How to Use Pinterest For Business: 8 Tips and Tricks
    • How to Set Up A Pinterest Business Account
    • Important Pinterest For Business Terms You Should Know
    • How to Use Pinterest with Hootsuite
    • GeneratedCaptionsTabForHeroSec

    Pinterest marketing is a set of tactics that incorporate Pinterest into your business’s bigger social media marketing strategyto reach new audiences and grow awareness for your brands and products. According to Pinterest Business, social media marketers turn to the platform to: 1. Reach a new audience and grow an online presence. 2. Drive more traf...

    1. Create a Pinterest marketing strategy

    Just as you would with any other social media channel, start by drawing out a social media strategyfor Pinterest — don’t just jump right in. Creating a Pinterest marketing strategy means: 1. Setting SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound). On top of gaining a following on Pinterest, do you hope the platform will drive traffic to your website, increase sales for a specific product or drive sign-ups for an event? 2. Learning about the general Pinterest audience a...

    2. Pin engaging, captivating content

    Pinterest is a visual platform, so effectively using it for business means producing high-quality, engaging visual content to share. So, what makes a captivating Pin? 1. Vertical imagery. Data shows 82% of users browse Pinterest on mobile.Shoot for a 2:3 aspect ratio to avoid ending up with awkwardly cropped images. 2. Consider your image and video quality. You want to avoid pixelation, so aim for the highest quality image and video that Pinterest recommends. 3. Descriptive copy. Good descrip...

    3. Try different Pin formats

    Pinterest is an image-sharing platform, but it’s not just about photos. Mix it up! Pin a video encouraging Pinners to shop at your e-commerce store or try adding multiple photos to a Pin to create a carousel. For example, Nike uses video to promote its products: And carousels to show a variety of products in one Pin: But even though 80% of Pinnersdiscover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand. Pinners also come to the platform for inspi...

    When using Pinterest for business, you want to make sure you’ve created a Pinterest business account and aren’t just using a personal account. That’s because a business account allows your brand to: 1. Access analytics to monitor and measure your Pinterest marketing strategy. 2. Run a wide variety of Pinterest ads. 3. Set up a Shop tab. Here, we wa...

    Like every social media site, Pinterest has its own lingo you should familiarize yourself with to set yourself up for success. To help you out, here’s a glossary.

    Hootsuite allows you to streamline your Pinterest marketing efforts, work on social media marketing as a team and handle all of your social accounts (across platforms) from one dashboard. Here’s how Hootsuite’s integration with Pinterestcan help you save time and effortlessly add Pinterest to your social media strategy.

    Learn how to use Pinterest for business with this guide from Hootsuite. Find out how to create a Pinterest marketing strategy, pin engaging content, plan your boards, and more.

  4. Everything you need to know to get your Pinterest business account up and running. For a guided walkthrough, take our Business Manager for Advertisers course. Get a business account. Convert a business account to a personal account. Claim your website.

  5. Dec 8, 2021 · Want to learn how to use Pinterest for business? This post shows you how to set up a Pinterest account for your business and start posting engaging pins!

  6. Grow your business. Get in front of 400 million people looking to buy, make, and do. Discover recipes, home ideas, style inspiration and other ideas to try.

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