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Sarah Coventry was an American luxury jewelry brand named after the granddaughter of Lyman K. Stuart, the founder of the company. Established in 1949, the sales force was at first all male. Thousands of women and some men were recruited to sell jewelry at Sarah Coventry home jewelry parties. [1]
- Company's Origins
- Emmons and Sarah Coventry Time Span and Jewelry Marks
- Who Designed Sarah Coventry Jewelry?
Lyman K. Stuart, son of Charles H. Stuart, founded Emmons Home Fashions in 1948, naming the company in honor of his mother, Caroline Emmons Stuart. Soon afterward, the company's name was changed to Emmons Jewelry, Inc. Emmons Jewelry was sold at home parties, a retailing practice that is still popular today to market jewelry and all sorts of other ...
Emmons Jewelry was sold by the original company until about 1981 when it declared bankruptcy. Several markings were used throughout the life of the company. Marks include: 1. the initials Ce, with a small "e" tucked inside a larger "C" and placed under a crown 2. the letters EmJ 3. the word Emmons, either alone or with a © symbol above the name in ...
The Emmons company did not design or manufacture its jewelry, choosing instead to contract with jewelry manufacturers to provide the styles the company felt its customers would purchase. Costume jewelry for both brands was often sold in matching sets, such as a coordinating necklace, bracelet, and earrings. It is more difficult to find complete set...
The Sarah Coventry jewelry line was established by Charles H Stuart of Emmons home fashion in November 1949. He christened the brand after his granddaughter Sarah and his ancestral hometown of Coventry, England.
This article explores the fascinating journey of Sarah Coventry jewelry, from its founding to its iconic pieces and continued appeal to collectors. Founded in the mid-20th century, Sarah Coventry quickly rose to prominence as a trusted name in quality costume jewelry.
Jun 19, 2024 · Launched in 1949 by fashion entrepreneur Charles Stuart, Sarah Coventry Jewelry was a grassroots phenomenon. By the 1950s, women hosted jewelry parties and sold elaborate brooches and necklaces to their friends and family.
A mere 15 years after its launch, Sarah Coventry jewelry was selling at the astonishing rate of 35,000 pieces each workday. By the end of the 1970s, the company would enjoy name-brand recognition rivaling Coca-Cola and Kodak.
May 5, 2022 · Most of the jewelry she collected throughout the 1970s was by Sarah Coventry, once the jeweler to millions of women worldwide. Hugely popular for several decades, its jewelry line offered an enormous selection of pieces with quality craftsmanship at affordable prices.
