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Oct 24, 2022 · In the U.S., Secret Treasure captured the second-highest share of wallet among women’s intimates and sleepwear brands, per NPD.
- Sharon Edelson
Oct 24, 2022 · Joyspun will replace Secret Treasures, Walmart’s billion-dollar sleepwear and intimates private brand, which captures the largest customer base across the women’s intimates and sleepwear market in the U.S., with one in five buyers purchasing the brand over the course of fiscal year 2022.
Rest easy and look great in a cozy pajama sets, short sets and silky robes to match. Show more. Shop for Secret Treasures Womens Bras, Panties & Lingerie in Womens Clothing at Walmart and save.
Ads · Secret treasures intimates brand
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Nov 1, 2022 · Walmart introduces Joyspun, an elevated sleepwear and intimates brand that’s fresh and modern, which will replace the 23-year-old Secret Treasures line that has generated over US$ 1 billion in sales as a private brand.
Oct 24, 2022 · The introduction of Joyspun replaces Secret Treasures, Walmart’s previous billion-dollar intimates and sleepwear brand. Secret Treasures launched in 1999 and had “significant consumer ...
