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Aug 10, 2017 · When Jebbia was a teenager in Crawley, West Sussex, in the eighties, working at a Duracell factory, listening to T. Rex and Bowie on breaks and spending his spare cash on trips to London to buy...
Supreme is an American clothing and skateboarding lifestyle brand established in New York City in April 1994. Supreme is recognized for its influence on streetwear culture, with products that cater to skateboarding and urban fashion trends.
Skaters, punks, hip-hop heads — the young counter culture at large — all gravitated toward Supreme. While it developed into a downtown institution, Supreme established itself as a brand known for its quality, style, and authenticity.
Aug 10, 2017 · Since starting Supreme in 1994, founder James Jebbia doesn’t think of the brand in the way most people in fashion might, as it began in a small store on Lafayette Street and has since turned...
Oct 10, 2019 · Supreme first opened in New York City in 1994. Now, the small and edgy skateboard shop is a global brand with a cult following that just sold for $2.1 billion.
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Jul 24, 2019 · An exclusive inside look at how James Jebbia's upstart New York clothing brand became a global streetwear powerhouse known for its drops and collaborations.
By the early 2000s, Supreme was officially the West’s best-kept streetwear secret. In 2002 alone, the brand worked with Nike, on the first collaborative model of the company’s Nike SB Dunk, and A Bathing Ape. Or, put differently, with the biggest names in American sportswear and Japanese streetwear, respectively.
