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- DictionaryCon·tent mar·ket·ing
noun
- 1. a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services: "social media is an integral part of content marketing"
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Strategic marketing approach
- Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
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Content marketing is a strategic approach to create and distribute valuable content to attract and retain customers. Learn how content marketing can support your business goals, see examples of successful brands, and access resources to get started.
May 23, 2023 · Learn what content marketing is, why it's important, and how to do it with this comprehensive guide. Discover the benefits, types, and tips of content marketing for your business in 2023.
Nov 10, 2023 · Learn the basics of content marketing, why it's important, and how to create a strategy that works. Find out how to define your audience, create content they love, and use different formats and channels to reach them.
- Define Your Goals & Audience. Before creating any content, you need to know two things: your goals and your audience. Your goals are the specific outcomes you want to achieve with your content marketing.
- Determine Appropriate Content Types. You’ve defined your goals and audience. Now, you need to choose the best content types for your content marketing efforts.
- Set a Content Budget. Next, you need to set a content budget. Your content budget is the amount of money you’re able to spend on your content marketing as a whole.
- Decide on Distribution Channels. Now you need to decide which places to distribute content to. Places where your audience hangs out and consumes content.
Apr 11, 2024 · Learn what content marketing is, why it's important, and how to use it to attract, educate, and engage your audience. Explore different types of content marketing, such as online, social media, and infographic, and get tips and examples from HubSpot.
- Kristen Baker
Mar 13, 2023 · Learn what content marketing is, who is involved in it, and how to create a successful strategy. Find out the benefits, roles, formats, and examples of content marketing for your business.
Apr 5, 2021 · Learn what content marketing is, why it's important, and how to do it effectively. This guide covers the benefits, types, examples, and tips of content marketing with data and insights from Ahrefs and other experts.
