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- Putting Amazon in Perspective
- Amazon Sales and Sellers Simplified
- Amazon Plants from A Proven Winners’ Grower Perspective
- IGC Perspectives on Amazon and Online Sales
- Selling Restrictions and Independent-Only Promises
- So What Does It Mean For Your IGC?
Amazon isn’t the only retailer affecting IGCs, but it’s hard to ignore its impact. In an annual shareholder letter released to media on April 18, Amazon.com CEO Jeff Bezos reported the company’s 2017 revenue hit $178 billion, a 31 percent increase from 2016. E-commerce analytics provider One Click Retail translates that figure to 4 percent of all U...
For starters, understand that Amazon is not the only company selling on Amazon.com. In addition to “sold and shipped by Amazon” items, consumers shop from 2 million sellers that comprise the Amazon Marketplace, which includes many live plant and hard goods sellers. Amazon’s platform seamlessly integrates Marketplace offerings with their own, but li...
Marketplace sellers have offered live plants for more than a decade, but the launch of the Amazon Plants Store signals a new era. Live plants from bonsai, succulents and houseplants to annuals, perennials and shrubs are now being sold directly by Amazon as well. According to an Amazon spokesperson, all live plants are sold through the Amazon Plants...
With three retail garden centers, Pennsylvania-based Esbenshade’s Garden Centersbegan selling on their own website in 2005. “We were looking at opening new stores or creating a new revenue stream, and we decided to start offering the products we sell in our stores to customers online,” says second-generation owner Terry Esbenshade. The grower-retai...
As online sales grow, concerns about brand integrity and exclusivity build among brand manufacturers and IGCs. “Brand manufacturers don’t know how to navigate it, and they’re extremely concerned with protecting brand integrity,” Esbenshade says. Many vendors now prohibit marketplace sales of their products. Policies change frequently, with little n...
As Amazon advances in live plants and other categories, views about online sales as threats or opportunities for brick-and-mortar IGCs continue to differ. Smith hopes that Amazon listings with extensive, accurate plant information — covering hardiness, dormancy, container size, seasonal appearance and life cycle — serve as both shopping tools that ...
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Their latest coup is an online garden center, Amazon Plants Store, which delivers live plants right to your doorstep. Previously, you could purchase live plants through other vendors on Amazon, but now the process is totally streamlined, with plant species divided by hardiness, and vast selections of houseplants and outdoor plants, bulbs and ...
Feb 6, 2017 · Amazon’s entry into the industry is significant, since the company understands online sales in a way no one else does. It’s hard to underestimate the consumer reach of online sales. In 2015, online retail sales were $1.5 trillion; they’re expected to reach $5 trillion by 2020, according to a Fox Business article by Motley Fool’s Joe ...
May 12, 2023 · Summer essentials like gardening tools, fire pits, and griddles make the most out of your backyard. Amazon’s massive garden and outdoors store is full of these affordable must-haves. Shop from our nine favorite deals for up to 72% off.
Although individual merchants, including independent garden centers, have been selling plants on Amazon.com for some time now, when the e-commerce giant officially unveiled the Amazon Plants Store in February, it created a buzz within and outside of the horticulture industry.
Sep 14, 2021 · By Wayne Heilman/wayneh@gazette.com. Amazon opened a sorting center Sept. 8 in the Colorado Springs Airport’s Peak Innovation Park. The Seattle-based online sales giant plans to hire 2,200 more...
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