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Feb 9, 2023 · It may seem too late to shake up the web search market, but Microsoft's Bing offers an alternative to Google that may surprise you with some powerful capabilities, like its new AI ChatGPT-like...
- Michael Muchmore
- Lead Software Analyst
- Google vs. Microsoft Bing Market Share
- Comparing Google vs. Microsoft Bing’s Functionality
- How Google & Microsoft Bing Differ in Size of Index and Crawling
- Differences in User Interface & Tools
- Microsoft Bing May Excel in Image Search Over Google
- How Microsoft Bing & Google Handle Video Search
- Map Listings on Both Search Engines Matter For Local SEO
- Optimizing For Google Search vs. Microsoft Bing
- Google Search vs. Microsoft Bing: The Verdict
One of the first distinctions between Microsoft Bing and Google is market share. According to Statista, in February 2021, Bing accounted for 6.7% of the global search market, while Google took 86.6%. That’s pretty huge. And while that may make it tempting to focus on Google alone, Microsoft Bing provides good conversions and has a user base that sh...
From a search functionality perspective, the two search engines are similar, but Google offers more core features:
Google says: Even so, not even Google can crawl the entire web. That is just not going to happen. This is why using structured data is so important. It provides a data feed about your content so Google can understand it better, which can help you qualify for rich results and get more clicksand impressions. Microsoft Bing hasn’t released similar fig...
Google has a clean, simple interface that many people find easy to use. So does Microsoft Bing, though; in my opinion, Bing is actually a little bit more visual. Both search engines display useful information about related searches, images, companies, and news and do a great job of informing users of everything they need to know about a given topic...
When it comes to image search, Microsoft Bing may have a leg up on Google by providing higher-quality images. I like the filtering features in its image search, too, because you can turn titles off and search by image size, color, or type. Test out Bing Visual Image Search, which allows you to do more with images. Check out its library of specializ...
Microsoft Bing provides a much more visual video searchresults page, including a grid view of large thumbnails. Google’s video results are more standard, featuring a vertical list of small thumbnails. Microsoft Bing also provides a preview of certain videos and clicking on them does not take you away from Bing, which is cool. From my perspective, i...
Both engines have similar functionality for maps, including map listings and local listings in the search engine results pages (SERPs). Make sure you claim all your listings in both Microsoft Bing and Google and optimize your profile with business information, photos, proper categories, and links. Accurate name, address, and phone number (NAP) info...
Google is primarily concerned with E.A.T: Expertise, Authority, and Trust. Google Searches are powered by machine-based algorithms that take into account users’ previous search history and location when generating results. This means that if a particular user wants to find something specific on Google, it will be much easier than on Microsoft Bing ...
Both Microsoft Bing and Google satisfy the informational needs of millions of people every day. They both offer opportunities for your brand to reach new users and put you in front of millions of qualified customers who are looking for information, products, and services. Optimizing for both search engines is similar. Microsoft Bing is more focused...
- SVP, SEO
- Acronym
Feb 26, 2024 · According to Microsoft, Bing is designed to minimize the amount of junk you get when you perform a search and to help simplify tasks so you can make the most informed decision. Bing focuses on four target areas: shopping, travel, local and health. Its stated underlying goal is to simplify search.
- Josh Briggs
In this post, we’ll take a look at how Google and Bing differ, the benefits of optimizing for Bing search and using Bing Ads, and how your brand can incorporate Bing SEO into its local search strategy.
Feb 8, 2023 · Today, we’re launching an all new, AI-powered Bing search engine and Edge browser, available in preview now at Bing.com, to deliver better search, more complete answers, a new chat experience and the ability to generate content. We think of these tools as an AI copilot for the web.
Oct 9, 2023 · Microsoft Bing is the first major search engine to relaunch with integrated AI functionality. Users can get AI-generated summaries alongside search results, interact with the Bing chatbot to receive human-like responses to queries and generate or reformat text and images.
The new Bing is now available to everybody directly from the Windows taskbar, making more ways to interact with your PC across search, answers, chat, and creation available anytime, right on your desktop.
