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  1. www.thoughtco.com › reillys-law-of-retailReilly's Law of Retail Gravitation - ThoughtCo

    In 1931, William J. Reilly was inspired by the law of gravity to create an application of the gravity model to measure retail trade between two cities. His work and theory, The Law of Retail Gravitation, allows us to draw trade area boundaries around cities using the distance between the cities and the population of each city.

  2. www.ship.edu › contentassets › 569211b0c6f243808c3cAnother Look at Retail Gravitation Theory: History, Analysis ...

    William J. Reilly was the originator of retail gravitation theory. He was not the first to study retailing, nor was he the only academic interested in trade areas. He was, however, the first scholar to articulate a gravitational model that could explain and predict consumer shopping patterns with reasonable accuracy.

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  3. en.wikipedia.org › wiki › Reilly's_law_of_retailReilly's law of retail gravitation - Wikipedia

    In economics, Reilly's law of retail gravitation is a heuristic developed by William J. Reilly in 1931. According to Reilly's "law," customers are willing to travel longer distances to larger retail centers given the higher attraction they present to customers.

  4. www.southeastern.edu › admin › sbrcUnderstanding Your Retail Trade Area

    Reilly’s Law of Retail Gravitation Reilly’s Law of Retail Gravitation is a theoretical means of trade area definition. Is based on the premise that people are attracted to larger places to do their shopping. Time and distance traveled influence willingness to shop in a given city. More likely to travel shorter distances when possible.

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  5. journals.sagepub.com › doi › pdfThe Wheel of Retail Gravitation? - S Brown, 1992 - SAGE Journals

    Reilly's Law of Retail Gravitation ranks among the classics of marketing geography. In this paper an examination of the evolution of Reilly's law is made, the contemporaneous wheel of retailing theory being used as an organisational framework.

  6. transportgeography.org › contents › methodsReilly’s Law | The Geography of Transport Systems

    Reilly’s Law. Reilly’s law of retail gravitation (1931) aims to find a point of indifference between two locations, so that the trading area of each can be determined. This point is assumed to be a function of the distance between two locations pondered by their respective size (population often used for this purpose).

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  8. www.siue.edu › ~bzhou › classReilly’s law of retail gravitation - SIUE

    The purpose of Reilly’s law of retail gravilation is to find d iX or d jX while other conditions (d ij, M i, and M j) are known.

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