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Because You’re Worth It
- For 50 years, L’Oréal Paris has been championing women with the slogan “Because You’re Worth It.”
www.lorealparisusa.com › beauty-magazine › makeupL'Oréal Paris Celebrates 50th Anniversary Of “Because You're ...
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Mar 8, 2021 · L’Oréal Paris ’ signature slogan “Because you’re worth it” has become synonymous with the brand and its female-first approach to beauty and cosmetics; as far as iconic catchphrases go, it is nearly unrivalled.
Since its inception, “Because You’re Worth It” has been translated into 40 languages and has become the militant tagline uniting women around the world, encouraging them to fearlessly embrace their ambitions and believe in their self-worth every day.
- How It All Started
- What Impact It’S Had
- The Next 50 Years
The origin story of this iconic slogan is in its own right a triumph for women. In the 1970’s when conversations around women's rights were picking up steam, mainstream advertisements still objectified women rather than empowered them. During an age when men dominated the advertising industry, a young female junior copywriter named Ilon Specht dare...
Throughout the years, consumers have watched as L’Oréal Paris ambassadors have spoken these words in various ads. Strong female figures speaking about worth has not only resonated with their audiences, but in saying them, the words have resonated with the figures themselves. “Because I’m worth it means taking the leap and flying on your own.” - Cam...
Fifty years of “Because You’re Worth It” remaining relevant and impactful is an incredible achievement, but L’Oréal Paris is committed to ensuring that the slogan retains its impact over the next 50 years. Just recently, L’Oréal Paris teamed up with Hollaback!, a non-profit organization working to end street harassment, through their Stand Up initi...
Mar 8, 2021 · The original tagline "Because I'm Worth It" was coined in 1971 by 23-year-old female copywriter Ilon Specht. The phrase first appeared in the US for L'Oréal's Preference Hair Color...
- Tori Crowther
Mar 9, 2021 · Mar 9, 2021, 10:00 IST. The evolution of L'Oréal Paris’ ‘You are worth it’ tagline. Fifty years ago on International Women’s Day, L'Oréal Paris revolutionized the advertising world with the phrase,...
“Because you’re worth it.” With this world-recognized slogan, and from the beginning, L’Oréal Paris has encouraged women to live their best lives according to their own rules and desires.
Mar 5, 2021 · “Because you’re worth it.” Few taglines have reached such an iconic status as this timeless slogan by L’Oréal Paris. Just in time for International Women’s Day, the slogan is...
