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      • Amazon.com, Inc.'s rating reflects its leading positions in global e-commerce and cloud computing services; close customer connections; significant scale, with over $60 billion in 2021 EBITDA; good FCF generation; and reasonable adjusted leverage, which is expected to trend near 2.0x.
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  2. We listen to customers. If you think a review violates our guidelines, or someone offers you compensation to create, edit, or remove a review, please tell us. See the How to report violations section in our Community Guidelines. How we calculate overall star ratings.

  3. May 26, 2022 · Rating Report. Amazon.com, Inc. Thu 26 May, 2022 - 3:31 PM ET. Amazon.com, Inc.'s rating reflects its leading positions in global e-commerce and cloud computing services; close customer connections; significant scale, with over $60 billion in 2021 EBITDA; good FCF generation; and reasonable adjusted leverage, which is expected to trend near 2.0x.

  4. Analysis. Overall. The below analysis is taken from all of the 31,900+ brands included in our analysis (across ten product categories), representative of all brands on Amazon.com. The average star rating for a product on Amazon.com is 4.23 stars, which is lower than the optimal product rating for conversion.

    • What Are Amazon Ratings?
    • What Are Amazon Reviews?
    • Leverage Ratings and Reviews to Drive Success on Amazon

    Essentially, a rating is a star value (between one and five stars) that a shopper submits for a product (or its features). In 2019, Amazon introduced one-tap ratings, which made it possible for consumers to submit a star rating without writing a full review. One-tap ratings encourage shoppers to share feedback, even when they don’t have the time to...

    Reviews are written feedback shoppers can share about products they purchase on Amazon. This is typically commentary about how a product did (or didn’t) meet the shopper’s unique needs and can include: 1. A headline 2. Written commentary 3. Photos or videos of the product in action How Customers Submit Reviews on Amazon The review submission proces...

    Amazon is a key sales channel for many brands. By generating plenty of ratings and reviews on an ongoing basis, you’ll increase visibility, drive sales and uncover opportunities to improve your products and customer experiences.

  5. Aug 18, 2023 · Amazon calculates its overall ratings using machine learning by processing the different review inputs from customers and taking into account which ones are from verified purchases and how recent...

  6. May 13, 2016 · Published May 13, 2016. Lauren Dragan. Like a lot of people, we read Amazon reviews as part of our product research. Getting broad feedback on a product can be very useful when we're looking for...

  7. Jul 13, 2021 · Amazon.com, Inc.’s ratings, including the recent upgrade of its Long-Term Issuer Default Rating (IDR) to ‘AA–’ from ‘A+’, reflect the company’s strengthening positions in global e-commerce and cloud computing services, close customer connections, significant scale with nearly $50 billion in 2020 EBITDA, strong FCF generation, and ...

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