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- Coca-Cola’s television ad featuring the infectious “I’d Like to Buy the World a Coke” and considered by many to be “the world’s most famous ad,” first took America by storm in 1971.
www.washingtonpost.com › news › morning-mix‘I’d like to buy the world a Coke’: The story behind the ...
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May 17, 2016 · Fred Barbash. May 17, 2016 at 7:29 a.m. EDT. Coca-Cola’s television ad featuring the infectious “I’d Like to Buy the World a Coke” and considered by many to be “the world’s...
- De Beers: A Diamond Is Forever
- Old Spice: The Man Your Man Should Smell Like
- Marlboro: Marlboro Man
- Volkswagen: Think Small
- Nike: Just Do It
- Levi’s: A Guide to Casual Businesswear
- Kit Kat: ‘Gimme A Break’
- Dove: Real Beauty
- McDonald: I’m Lovin’ It
- Dos Equis Beer: The Most Interesting Man
Source Whenever you dream about marriage, an engagement ring is probably one of the first things that come to mind. Most people are unaware that wedding rings weren’t traditionally used in the ceremony until recent times. Owing to the impact of the Great Depression, the De Beers diamond group was experiencing declining sales in 1948. They created a...
Source This Old Spice advertisement is very much an ad campaign extravaganza that went viral on social media. Old Spice has been the brand that sold deodorant to your grandfather. The brand wanted a boost because its market share was falling. They decided to create product advertising campaigns aimed at a younger demographic. In 2010, a handsome ma...
Source The famous ‘Marlboro Man’ is the perfect example of mainstream lifestyle marketing. The brand’s iconic portrayal of a cowboy did well, especially when compared with Marlboro’s prior, relatively mild-mannered marketing attempts. The ‘Marlboro Man’, strong, free-spirited, and hyper-masculine, had been a way of promoting filtered cigarettes amo...
Source A minor alteration in perception can sometimes be all that’s required for a marketing campaign. Take, for instance, Volkswagen’s 1959 ‘Think Small’ ad campaign. This campaign was claimed as one of the most effective print media marketing initiatives that transformed Americans’ perception of automobiles. Volkswagen grabbed consumers’ attentio...
Nike’s ‘Just Do It’ commercial campaign turned the world upside down in 1988. Nike capitalized on the fitness movement’s growing fame in the late 1980s by neatly encapsulating the phenomena in a singular, memorable term. Endorsement deals from up-and-coming athletes such as Michael Jordan didn’t hurt either. However, the term holds the key to the c...
Source Levi’s distributed a brochure to 25,000 HR departments across the US in 1992. This brochure proved to be the secret to resolving Levi’s revenue downturn. Their bottom line was suffering due to increased competition with low-cost imported products. Levi’s saw an innovative business potential in the emergence of a new trend for donning casual ...
Source This tagline for the Kit Kat chocolate bar was part of a much more memorable jingle from a 1986 advertisement. ‘Gimme a Break’ was a play on the 1957 KitKat tagline ‘Have a Break… Have a Kit Kat’. Visuals of employees singing while biting off bits of Kit Kat chocolate bars were included in the TV ads that incorporated the ‘Gimme a Break’ son...
Source Like any other company, Dove was trying to stay afloat in a crowded market. They studied their target group before launching their ad and discovered that quite a few females did not feel beautiful. They leveraged this knowledge to help women broaden their perceptions of personal beauty and confidence in their appearance. Several businesses h...
Source McDonald’s had a difficult year in 2002. The firm was dealing with several challenges, ranging from low employee satisfaction to a drop in share price. Their shares had dropped from $40 to below $15 in value. The advertising team of the company realized the need for damage control. McDonald’s out-of-date mass marketing was then replaced by s...
Source ‘I don’t always drink beer, but when I do I prefer Dos Equis’. Throughout this Dos Equis ad campaign, the most intriguing man on the planet said this sentence. Since the tagline implies that the person who sold the beer doesn’t necessarily choose it, the campaign appeared, unlike any similar beer ad. This, on the other hand, appealed to casu...
Sep 12, 2023 · Discover the best marketing campaigns of all time, from Nike's "Just Do It" to Dos Equis' "Most Interesting Man in the World." Learn how these iconic campaigns boosted brand awareness and attracted new customers.
- What Is a Marketing Campaign?A marketing campaign is an organized, strategized course of action created to promote your business's product or service. It is often targeted to r...
- Why Are Marketing Campaigns Important?Running a marketing campaign can help spread your brand name and reach your leads and customers. It is a great way to promote your business and inc...
- How Do You Run a Successful Marketing Campaign?Here are the steps to running a successful marketing campaign: Define your objectives and goals. Set a budget. Define who your target audience is....
Jul 18, 2019 · Coca-Cola's most famous slogan also scored highly on AdAge's ranking of the best ads of the 20th century: no. 2. Dating from 1929, this is the longest-running ad campaign for Coke , which...
Best Ads of. All Time. We asked our readers to nominate their favorite commercials ever. Leading creative directors from the World Creative Rankings and The Drum's Judges' Club then ranked the ads....
Oct 11, 2022 · 1. Keep Walking. 2. Aqua Di Gioia. 3. The Faith of a Few. 4. Moments. 5. German Coastguard. 6. Noby’s Tale. 7. Compete. 8. Shamilar. 9. Life Insurance. 10. Vending Machine. 11. A journey. 12. Crocodile Inside. 13. Think Different. 14. Walk-In Fridge.
Jun 14, 2022 · World’s best ads ever #1: the Honda spot that started a chain reaction. creativity. 14 Jun 2022. 3 min read. World’s best ads ever #2: in Guinness’s classic ‘Surfer’, patience is everything....
