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- Each Tapestry Collection hotel has an original story that is woven into the design, décor and artwork seen throughout the hotel. These bold, stylish hotels are each inspired by their locale and designed to exude a unique identity and origin story. Tapestry Collection hotels create vibrant experiences for work and play.
stories.hilton.com › tapestry-collection-by-hilton-fact-sheetTapestry Collection by Hilton Fact Sheet - Stories From Hilton
Located in off-the-beaten-path city locations, Tapestry Collection hotels are uniquely positioned to offer guests authentic experiences. Each hotel provides amenities and on-property experiences that meet daily needs and are tied to the destination, from a champagne pop at arrival to a signature treat.
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Dec 7, 2018 · The Cotton Sail Hotel Savannah in Georgia joined the Tapestry Collection in October. In addition to offering high-end accommodations, a Tapestry Collection hotel must have a “unique...
- Christina Jelski
- The Soft Brand Concept
- Tapestry Versus Curio … and Everyone Else
- Marketing A New Brand
Tapestry Collection by Hilton, unlike a “hard” hotel brand like a Hilton or Tru by Hilton, is, by its origin, purposely meant to be a little undefined. Not necessarily beholden to the same strict brand standards as those aforementioned Hilton brands, Tapestry — like Hilton’s other soft brand collection, Curio — A Collection by Hilton— is designed t...
While the economic pros and cons of soft brand collections are fairly straightforward — they’re designed to be a win-win for both hotel management companies and independent hotel owners alike — there could be some potential areas of concern, primarily because there are a lot of hotel brands out there, and particularly soft brands. In the 2.5 years ...
If Hilton’s initial promotional images for Tapestry Collection are any indication of the brand’s distinguishing features, it’s clear this is a soft brand targeted toward a more contemporary demographic. Think guys in suits on skateboards, a young couple by the pool, a Millennial with headphones wrapped around his neck, or a chic woman artfully adju...
- Deanna Ting
Apr 16, 2024 · Tapestry Collection by Hilton is a portfolio of handpicked, unique hotels. These hotels encourage guests to explore the local area and are typically located in urban city centers. While many Tapestry Collection hotels are considered boutique, you’ll find a few resorts and even all-inclusive options.
Sep 10, 2023 · In terms of footprint, the Hilton Tapestry Collection certainly isn’t breaking any records. The brand offers 132 properties worldwide, 106 of those in the States. But the properties we’ve experienced so far each have a distinct history. A few months ago, we stayed at the Hotel Florence in South Carolina. A general store originally sat on ...
While each property has a unique story to share that comes to life through uplifting design and unique food & beverage, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program.
Launched in 2017, Tapestry Collection by Hilton is a portfolio of original, upscale hotels that cater to travelers seeking the independent and boutique hotel experience, while being able to trust the Hilton name.