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1959
- And Texaco, the brand by which the public knew us, became our corporate name in 1959.
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Of roughly 13,000 Texaco-branded stations Shell acquired, about 90 percent will be rebranded and upgraded, and 10 percent will be shutdown, Shell spokesman Rick Wirth said.
After Texaco merged with Chevron in 2001, Shell purchased Texaco's shares in the joint ventures. In 2002, Shell began converting these Texaco stations to the Shell brand, a process that was to be completed by June 2004 and was called "the largest retail re-branding initiative in American business history".
Feb 7, 2002 · The renaming comes as a result of Shell's and Saudi Refining's $3.86 billion deal to buy ChevronTexaco's stakes in two refining/marketing joint ventures, Equilon and Motiva. Texaco was...
Feb 8, 2002 · Shell Oil Products U.S. and Motiva will have exclusive rights to the Texaco name for use at retail gasoline stations through June 2004 and then on a non-exclusive basis until June, 2006.
May 2, 2005 · The Texaco brand of gasoline had withered in the U.S. market since 2001, when Chevron Corp. bought Texaco Inc. for $39 billion. To get their merger cleared by antitrust authorities, the...
Feb 9, 2002 · Shell Oil Co says it will spend over $500 million to rebrand about 90 percent of some 13,000 gasoline stations it bought from ChevronTexaco Corp; will close 10 percent; move will make Shell...
As a result, the Texaco brand name disappeared from the area in June 2004 when the nonexclusive rights agreement with Shell expired, with Shell itself expanding in the area by means other than Texaco.
