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- A modern day Christian Renaissance Man, Matt McPherson is the founder and CEO of both Mathews Inc., the largest bow manufacturer in the world, and McPherson Guitars, a leading name in the music industry for hand-crafted acoustic guitars.
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"How We Got Here" by Matt McPherson, Founder & CEO Bowhunting and engineering have been in my blood for as long as I can remember. I built my first stick bow when I was ten years old and my first compound bow by the time I was 13.
Apr 10, 2024 · In this episode, we are so excited to share our conversation with Matt McPherson founder of Mathews, Archery and McPherson Guitars. Both of these are industry leaders in their respective fields. Matt shares about his drive for excellence in everything he puts his hands to as a way of honoring God.
- Making Decisions Without interference
- Building A Brand
- A Top-Notch Dealer Network
- Customer Service Is Key
- Keeping The Faith
- Final Thoughts
In 1992, McPherson started Mathews Archery, making 2022 the company’s 30th birthday. The invention of the Solocam was one of the reasons for early success, but that is only part of the story. “I think one of the reasons we succeeded was because I owned the company on my own,” McPherson said. “When you have partners and a board of directors, there a...
Mathews Archery built its brand around technology. That said, one could argue what separates them from the competition as much as the technology is the company’s marketing and branding. “We always spent a lot of money getting our message out there,” McPherson explained. “We have worked hard to have a marketing message that is clever and easy to rem...
Spending money on print, TV and social media marketing has been one of Mathews’ keys to success. McPherson is one who isn’t afraid to shout from the roof tops that his company offers great products. Another key to his company’s success has been to create a dealer network that lives and breathes Mathews Archery. “If we do a great job of marketing ou...
McPherson believes one of the things that has helped his company succeed is its customer service. “I believe if there are two car dealerships in a town, consumers are more likely to buy from the one that offers the best service, even if they don’t offer their favorite brand of car,” he said. “As a business owner, I believe we have the best bow on t...
If you ever get the chance to tour the Mathews Archery facility, do it. It is run like a well-oiled machine. The shop is clean, people are happy, and bows are always being built. You can tell attention to detail is something that is front and center in every aspect of Mathews Archery. McPherson is a Christian man who is constantly leaning on his fa...
Do you own a business in the archery industry? Taking notes from someone as successful as Matt McPherson may help your business thrive as well. His recipe for a successful business is simple, but staying the course can be difficult. Hats off to Mathews Archeryand everyone who works there for striving to be their best for 30 years!
Dec 7, 2022 · Matt McPherson's SoloCam technology is unquestionably one of most innovative ideas bowhunting has ever seen. Occasionally, there’s a technological leap that changes everything. That’s the way it was back in 1992, when Matt McPherson introduced his first single-cam bow.
- Jeff Waring
Sep 6, 2023 · Any discussion about iconic brands in the bowhunting world has to include Mathews. What Matt McPherson built over the past 32 years is the stuff of legend. Mathews bows have helped lead the way in the advancement of archery technology. No question. But there are several bow manufacturers who are in that same stable.
Explore the highlights of our team’s endeavors and connect with them to follow their stories in real time. “We are honored to be the chosen tool of the world’s most passionate and accomplished archers.”. – Matt McPherson, CEO and Chief Engineer.
Aug 13, 2012 · Matt McPherson is an amazing engineer and marketing guru who understands what bowhunters and archers want in a bow. He delivers it year after year. A lot has changed at Mathews Archery in the last twenty years. The company started with two employees and today has hundreds of employees.
