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     autowise.com

     • GM stockholders blamed the loss on Durant’s wild spending and acquisition habits and forced him out of the company in 1910. By the end of the next year Durant had teamed up with auto racer Louis Chevrolet to form Chevy. Many historians believe Durant intended from the beginning to use his new automaker to retake control of General Motors.
     automotivehistory.org › november-3-1911-chevrolet-is-founded

     November 3, 1911 - Chevrolet is founded - This Day In ...

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   Did Durant buy GM?

   • Durant not only purchased automobile companies, but also truck and parts supply companies, including AC-Delco. In 1910, Durant lost control of GM to the bank, but after forming Chevrolet Motor Company in 1911, with Louis Chevrolet, was able to buy it back in 1916.

   Durant, William C. | Detroit Historical Society

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   Why did Durant leave GM?

   • After Durant was forced to leave GM in 1910 due to his desire for continued expansion, he began building the Chevrolet Motor Company, which was formed in 1911 by Durant and Louis Chevrolet. Chevrolet was a Swiss race car driver and automotive engineer, who Durant hired to drive Buicks in promotional races.

   General Motors in Flint’s History Part 1: The Early Years

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   Why did Durant buy Cadillac Motor Car Company?

   • Finally, Durant sought to acquire Cadillac Motor Car Company from the Leland father/son team. The Leland’s did not want stock and like Henry Ford, would only settle for cash to the tune of $4.5 million. GM could not raise this amount of money, but Buick, the cash cow, could.

   William Durant: the General of General Motors - ClassicCars.com Journal

   journal.classiccars.com/2013/01/12/william-durant-general-general-motors/

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   What happened to Durant car company?

   • Originally intended as a holding company for the Buick Car Company, within two years Durant brought some of the biggest names in the automotive industry, including Oldsmobile, Cadillac, Oakland (later known as Pontiac) and the predecessors of GMC Truck.In 1910, Durant lost control of the company to a banker’s trust as a result

   General Motors | Detroit Historical Society

   detroithistorical.org/learn/encyclopedia-of-detroit/general-motors

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3. www.carsforsale.com › pop-culture › louis-chevroletLouis Chevrolet & William Durant: The Founding of Chevy

   www.carsforsale.com › pop-culture › louis-chevrolet

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   Nov 3, 2022 · William Durant continued to use the Chevrolet name to sell cars while Louis founded the Frontenac Motor Corporation with his brothers, Gaston and Arthur, in 1916. The company made racing parts for Ford Model Ts, among other vehicles. Louis certainly didn’t design these Frontenac engines alone.

   • Author: Jesse Batson

   • Occupation: Senior Contributing Writer

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4. detroithistorical.org › durant-william-cDurant, William C. | Detroit Historical Society

   detroithistorical.org › durant-william-c

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   In 1910, Durant lost control of GM to the bank, but after forming Chevrolet Motor Company in 1911, with Louis Chevrolet, was able to buy it back in 1916. In 1920, Durant agreed to resign from GM in exchange for GM president Pierre du Pont paying off his debts.

5. www.mshf.com › inductees › louis-chevroletLouis Chevrolet - Motorsports Hall of Fame of America

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   Chevrolet joined Buick's racing team in 1909 at the invitation of William Durant, the founder of the General Motors empire. Durant's confidence was quickly rewarded with a victory at the 400-mile Cobe trophy race in Crown Point, Indiana, but after a severe crash in the 1910 Vanderbilt Cup, Durant pulled Chevrolet off the track.

6. www.autonews.com › article › 20111031Louis Chevrolet: His gift was cars, not corporations

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   Oct 31, 2011 · When Billy Durant hired Chevrolet and appropriated his lilting name for a new line of cars in 1911, Chevrolet was making do as a race car driver. He was famous but not rich.

7. www.twelveyearhistory.com › post › how-chevrolet-andHow Chevrolet and General Motors Combined Into One Company

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   Aug 31, 2023 · Louis Chevrolet and Billy Durant started Chevrolet in November 1911 after Billy Durant was forced out as the head of General Motors in 1910 after overleveraging the company with a string of acquisitions.

   • Author: Brent Hecht

8. journal.classiccars.com › 2013/01/12 › williamWilliam Durant: the General of General Motors | ClassicCars ...

   journal.classiccars.com › 2013/01/12 › william

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   Jan 12, 2013 · Undeterred, Durant partnered up with Louis Chevrolet to form Chevrolet Motor Company in 1911 and used the profits from Chevrolet to regain control of GM in 1915.

9. www.geneseehistory.org › louis-chevroletLouis Chevrolet - GENESEE COUNTY HISTORICAL SOCIETY

   www.geneseehistory.org › louis-chevrolet

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   Durant made Chevrolet an early minority partner with payment of 100 shares of stock in the new company. And subsequently set Chevrolet up with a quasi-secret shop on Grand River Boulevard in Detroit to assemble six cylinder cars from parts purchased from various suppliers.