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  2. Jan 21, 2022 · The game stimulates both the language- and logic-processing areas of the brain, psychologist Lee Chambers tells Insider’ s Sian Bradley, and it leads to the release of dopamine, a chemical that...

    • Margaret Osborne
  3. Jan 25, 2022 · Wordle reveals just how competitive and insecure we are. It's not about sharing intellectual experiences; it is about trying to feel superior to others. There are two options.

  4. Jan 18, 2022 · Wordle has become the first viral moment of 2022. Experts say it's down to a combination of timing, functionality, and wholesomeness.

    • Sian Bradley
  5. Feb 18, 2022 · Similar brain-stimulating games are popular among all ages, but Wordle has outclasses many, a popularity is due, in part, to its easy gameplay, appeal to a wide audience, and the ease of sharing and comparing scores on social media.

    • It Delivers An ‘Aha’ Moment
    • It Suits Our Pandemic-Addled Minds
    • It’S Shared
    • It’S Bingeproof
    • It Satisfies Our Urge to Fit in with Peers
    • It Shows How We Stack Up

    The moment at the end of the puzzle when the answer is revealed delivers what psychologists call a sudden influx of fluency— something we’re hard-wired to pursue, Baldwin explains. “Even when you don't get it, and the answer is revealed, finding that solution feels good," he said. "That feeling of fluency is something that we seek out not only in g...

    Entering year three of the pandemic, “we're overwhelmed. Things can't hold our attention because we're so bombarded with COVID stuff,” Baldwin said. Wordlecan be an ideal way to create flow, the pleasurable immersion we feel when tackling an activity with the right combination of meaning and challenge. “It’s not too easy or too hard, and it doesn’t...

    Ever like a band that no one seems to know about, then get excited when you meet someone who loves them too? That’s the essence of shared reality theory — our subjective preferences feel validated when someone else shares them. With its built-in sharing function, Wordle provides just such an experience, Baldwin said. “We like to tune our internal s...

    Because Wordle is only offered once a day, “it’s possible that it keeps the feeling from becoming too basic or too familiar,” Baldwin said. “The scarcity of this insightful moment may be something that keeps it interesting.”

    If your Twitter network is into Wordle, you’ve likely seen someone tweet that they’ve “given in” and started playing. That’s peer pressure, but peer pressure isn’t inherently bad, Baldwin said. The concept of in-group identity can help us bond with others. “Norms give us the ability to tune our attitudes, beliefs and identities to that of other peo...

    Sharing your daily Wordle score doesn’t just signify you’re part of the group, it shows how you performed, which offers an opportunity for social comparison. For better or worse, Baldwin said, we love social comparison. “Comparison can be detrimental to self-esteem if you're always comparing upward to people who are unattainable. But I can learn so...

  6. Jan 20, 2022 · Wordle is a deceptively easy game for burnt-out pandemic shut-ins. Wordle helps us feel like we’re being social when we’re really not. Perfect! by Aja Romano. Jan 20, 2022, 5:00 AM PST. The game...

  7. Jan 5, 2022 · Why is Wordle so popular? Many people seem to enjoy the simplicity of the game, as well as the lack of ads or spam on the no-frills Wordle website. For some, the game is a nostalgic...

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