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      • In this addictively readable new book, Ron Friedman shows you a smart, proven framework that actually works. Bursting with unforgettable stories, eye-opening insights, and practical strategies, it offers a genuinely new and profoundly useful perspective on how greatness is truly achieved.
  1. In Decoding Greatness , award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and reverse engineering.

    • (951)
    • Hardcover
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  3. Sep 24, 2021 · In Decoding Greatness, Dr. Ron Friedman illustrates the key to success for many top performers was reverse engineering great works. By first collecting and then analyzing what makes great great, you learn the underlying patterns and structures.

    • “In other words, if outright mimicry leads us nowhere and absolute novelty is met with scorn, the solution is to steer clear of both extremes. What gets noticed is the generally familiar with a minor variation.”
    • “What distinguishes, I think, great writers from people who are not great writers, or are not writers at all, [is] taste… Not taste in the sense of knowing what is good in an objective way—because there’s nothing objective to point you, there’s nothing to refer to out in the world—but knowing what it is that you yourself respond to and then making the leap of faith that if you respond strongly to something, there will be people in the world who also respond strongly.”
    • “In 2014, researchers at the University of Wisconsin examined the success rates of entrepreneurs, comparing those who quit their job to run a new business against those who played it safe and kept their day job while quietly developing their business on the side.
    • “Observation alone is not enough for education, Dewey believed. Knowledge only comes about when we reflect on our experiences, revise our beliefs, and test our assumptions.”
  4. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.

    • Paperback
    • January 24, 2023
  5. “Decoding Greatness is a playbook for success, applicable to any field you can imagine. By reverse engineering what works for others, we can all find unique ways to drive innovation. Ron Friedman is a master of how people think and work, and shows us how we can apply these insights in our own lives.”

    • Why should you read 'decoding greatness' by Ron Friedman?1
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    • Why should you read 'decoding greatness' by Ron Friedman?4
  6. Friedman shows you a method to reverse outline good writing so that you can identify the essential elements that make it good. You can reverse outline bad writing as well! A valuable book that opens the lid on some helpful techniques and models for success.

    • Ron Friedman
  7. Jun 15, 2021 · In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.

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