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Sep 6, 2022 · Arts, Culture & Media. ‘Afrobeats is the party’: The rise of African beats in global music. Afrobeats has soared in popularity, from Lagos to New York, and even Seoul, South Korea. The World. September 6, 2022. By Halima Gikandi Rosegalie Cineus. Burna Boy performs at State Farm Arena on July 31, 2022, in Atlanta. Paul R. Giunta/Invision/AP.
- The Diaspora
- Dance Videos
- Collaborations
- Radio Play
- Global Acceptance
Pop musicians from other parts of the continent have been making music under the Afrobeats banner, but it is the Nigerians Wizkid, Davido and Burna Boy who have each sold out The O2 arena in London or the Accor Arena in Paris. Undoubtedly, Nigerian artists are the trailblazers of the Afrobeats movement. Nigeria’s over 200 million-strong population ...
Related to this is the culture of dance videos – challenges and general routines – orchestrated by Afrobeats artistes across social media platforms that have contributed greatly to the unprecedented global rise of Afrobeats. The explosion of these dance videos on TikTok, for example, demonstrates that language is no barrier to the acceptance and po...
The collaborations by Afrobeats artistes with the biggest music stars in the world have made for further global exposure. For The Lion King: The Gift (2019), US star Beyoncé did the unprecedented by enlisting the services of numerous Afrobeats stars, including Wizkid and Burna Boy. Her Brown Skin Girl featuring Wizkid won Best Music Video at the 20...
The category of Best African Act was introduced at the MTV Europe Music Awards in 2005 while the Best International Act: Africa premiered at the 2011 edition of the BET Awards. These were landmarks pointing to an African pop music unable to be confined within Africa anymore. They also represented an improved opportunity for high profile exposure. I...
Musicians typically desire to have a global reach. The importance of America as the world’s entertainment capital guarantees that for the average artist, acceptance in America is tantamount to global acceptance. The Grammy Awards represents the ultimate recognition in music. The categories of Best Global Music Album and Best Global Music Performanc...
Jan 12, 2022 · A Growing Listener Base. Nigeria is the bastion of Afrobeats, producing most of the stars who have penetrated the West in recent years. Industry insiders point to the country’s population of more...
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Mar 8, 2023 · Its global popularity has been marked by Grammy wins, viral dance videos and sold-out arena tours. In July, Afrobeats superstar Wizkid will play London’s 62,000-seat Tottenham Hotspur Stadium.
Apr 19, 2022 · By Christian Adofo. 04/19/2022. Rob Rusling* This piece was created in partnership with Afro Nation. Billboard and Afro Nation recently launched the first-ever official Billboard Afrobeats U.S....
Collaboration of Nigerian Singer Ayra Starr and American Singer Kelly Rowland. Afrobeat and Cultural Representation. Beyond its musical prowess, Afrobeat has played a significant role in empowering African culture and identity. For many years, Africa was often misrepresented or overlooked in mainstream media.
Oct 28, 2021 · Oct 28, 2021. 1. Photo by Kelvin Moquete on Unsplash. For the past three years, the West has seen the rise of Afrobeats in the musical industry. Artists like Burna Boy, Tems, Wizkid, Davido, and...
