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TCL has paid more than $5 million
- After 85 years, the world’s most famous movie theater will finally be living up to its name. Chinese TV maker TCL has paid more than $5 million for the naming rights to the venerable Grauman’s Chinese Theatre opened in 1927 by showman Sid Grauman.
www.latimes.com › entertainment › envelope
Jan 11, 2013 · Chinese TV maker TCL has paid more than $5 million for the naming rights to the venerable Grauman’s Chinese Theatre opened in 1927 by showman Sid Grauman. The Hollywood Boulevard...
- richard.verrier@latimes.com
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Originally named Grauman's Chinese Theatre, it was renamed Mann's Chinese Theatre in 1973, and reverted to its original name in 2001. On January 11, 2013, Chinese electronics manufacturer TCL Corporation purchased the facility's naming rights for $5 million.
Jan 11, 2013 · Chinese electronics film TCL forks over more than $5 million for naming rights on the iconic Grauman's Chinese Theater in Hollywood.
Jan 11, 2013 · The Hollywood cultural and historic landmark opened in 1927 by Sid Grauman will now be called TCL Chinese Theatre under the 10-year, $5 million deal with Chinese TV firm TCL Group.
May 18, 2017 · In 2013, the Chinese electronics manufacturer TCL — The Creative Life — invested in a 10-year naming rights partnership. “The influx of investment has really helped us invest in the theater...
- Writer
Jan 11, 2013 · A Hollywood Walk of Fame landmark is getting a name change. Grauman’s Chinese Theatre will become TCL Chinese Theater. The Chinese TV maker announced Friday that it is buying the naming rights.
Jan 11, 2013 · Updated Jan 12, 2013 3:34am PST. Grauman's Chinese Theatre will now be a little more authentically Chinese. The Chinese TV maker, TCL, will put its hand print on the name of the theater, according...
